You won’t have a good vibe with every customer, for reasons that aren’t necessarily your fault. You simply might not be a good fit for the client’s buying style.

Turning over the sale to a colleague can help ensure the store still makes money. In this video, DeGroot talks about how to get this aspect of your sales strategy right.

Take a look:

The post Video: Why You Should Be Turning Over the Sale More Often appeared first on INSTOREMAG.COM.

In this video, Jimmy DeGroot uses an example involving Netflix to illustrate how fixing a key pain point or two in your business can make a huge difference.

Take a look:

The post Video: Fix the ‘Glitches’ in Your Jewelry Business appeared first on INSTOREMAG.COM.

Getting rid of the negative energy can make your workplace not only more pleasant, but also more productive and profitable, says Jimmy DeGroot.

In this video, Jimmy explains how to make it happen.

Take a look:

The post Video: Everyone in Your Jewelry Store Can Get Along. Here’s How. appeared first on INSTOREMAG.COM.

But doing so can send several negative messages, says Jimmy DeGroot.

In this video, Jimmy explains why discounting is often a bad idea, and the approach you should take instead.

Take a look:

The post Video: Discounting Your Jewelry Can Send the Wrong Message appeared first on INSTOREMAG.COM.

You might think that if business is going well, then you’ll have fun. But Jimmy DeGroot finds the reverse to be true: The most successful jewelers are that way because they’re having a great time.

In this video, Jimmy offers tips for injecting a little joy into your jewelry business.

Take a look:

The post Video: Are You Having a Blast? The Most Successful Jewelers Are appeared first on INSTOREMAG.COM.

Huisken states, “We’re making this class available regularly throughout the year because stores change, personnel changes are inevitable and there’s always a reason to continue training.” The class is a 12-week Zoom training for one hour a week for managers and owners, helping them create a management plan with proven best practices.

“Every class we teach, we learn new reasons why we should be continuing,” says DeGroot. “A jeweler just called and asked when our next class is because even though he had been through the course, he wants his brand new manager to experience it.”

DeGroot and Huisken found that students are retaining more through the 12-week program, allowing them to attend a class and then put that one thing into practice throughout the week The price for the class is $1,995 per store. Past attendees of the class include owner/operators who want to create a system of management to create a more scalable business as well as high-volume, multi-site stores looking to train their managers to bring out the best in their employees.

Information can be found at jewelrystoretraining.com or by contacting:

Jimmy DeGroot, 920-492-1191, jimmy@trainretail.com

Brad Huisken, 303-503-7835, brad@trainretail.com

The post Video: Sales Management Master Class Taught by Jewelry Professionals Begins Sept. 14 appeared first on INSTOREMAG.COM.

Hiring can be a challenge, and Jimmy DeGroot recommends thinking outside the box. Why not try restaurant workers?

In many cases, people working in restaurants have excellent work ethic, a willingness to learn, and other great qualities, DeGroot notes. Next time you’re out for a nice meal, take a look around. Your next star employee might be closer than you think.

Watch the video to learn more:

The post Video: To Find Great Jewelry Store Employees, Go Out to Lunch appeared first on INSTOREMAG.COM.

This is especially important if your team is not involved in regular, systematic training, says Jimmy DeGroot.

He recommends gathering your team for regular meetings. They don’t have to be fancy, but he recommends having four specific conversations.

Watch the video to learn what you should be talking about:

The post Video: 4 Conversations You Need to Have With Your Jewelry-Store Team appeared first on INSTOREMAG.COM.

But if you want to grow your retail business, you’ll probably want to bring an effective manager on board.

In today’s video, Jimmy Degroot talks about characteristics to look for in a jewelry-store manager. And he points out that you might not have to look far.

Watch the video:

The post Video: How to Find a Good Manager for Your Jewelry Store appeared first on INSTOREMAG.COM.

The most successful jewelry retailers tend to have presentations that are planned but not scripted.

In today’s video, Jimmy Degroot talks about some of the most important points to think about.

Watch the video:

The post Video: Sharpen Your Bridal Jewelry Presentations appeared first on INSTOREMAG.COM.