While most of us agree that making the world a fairer place would be a good thing, when it comes to business, such thinking is probably only going to set you back, says blogger Jakob Greenfeld. “Instead of worrying about how unfair the world is, you’re better off focusing on your own unfair advantages and coming up with a plan to add more to your repertoire,” he says. That can mean simply being more effective at leveraging your existing strengths — marketplace trust, existing customer base, experience — or not spurning opportunities to get an edge, such as taking advantage of tax breaks. Either way, thinking of how to get an unfair advantage can be a useful way to frame your approach to business or new projects.
