Brainstorms

Could Your Staff Be Used as Mobile Billboards?

This pet store owner offers cash in exchange for wrapping staff members’ vehicles.

Published

2 months ago

April 7, 2023

INSTORE Staff Instore April 2023 Issue

Doctors have mostly stopped making house calls, but jewelers should probably give them some thought. “People tend to part with their possessions a lot easier in the comfort of their own home,” one jeweler told us, adding it had been extremely profitable for them. “There is a jewel in every junk pile. Some pieces are plain gold bands, others could be vintage Cartier or Van Cleef pieces. You just never know what you can find.”

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”