Brainstorms

Here’s Why Installing an Electric Car Charger Could Be a Great Idea

People will come in and browse while their car charges.

Published

3 months ago

March 7, 2023

INSTORE Staff Instore March 2023 Issue

What’s the 2023 version of a 60-inch screen showing the local college game? It may well be an electric car charger. The offer of a free charge gets people in the doors for an hour or so while they wait. Among our recent America’s Coolest Stores to have installed chargers are Carter’s Jewel Chest in Mountain Home, AR, and Julz by Alan Rodriguez in Canton, OH, both of which were the first in their communities to do so. “Regular visitors spend up to an hour charging their vehicle and coming into the store, even just to say hi,” says Chris Carter of Carter’s Jewel Chest. “The EV charger also sends the positive marketing message that our business is eco-conscious and committed to our values.”

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”