Bright gemstones shake up the showroom and forge customer connections, says this store manager.
Patience is a virtue, writes Fruchtman Marketing VP Shane O’Neill.
Buying over the counter can provide you with a new customer base.
Michigan retailer Cliff Yankovich says it’s a myth.
Denise Oros says membership helped her grow her jewelry store.
Text platform quickly warns neighbors of potential threats.
AGS Labs’ contribution to diamond grading will live on, says John Carter.
Fixating on specific technologies is missing the point.
Lower prices should attract more young subscribers.
“I hit submit and waited,” she writes.
But retail jewelers can’t be complacent.
The pandemic sped up e-commerce innovations.
Response to every activated alarm is critical to jewelers’ livelihoods.
Increase your margin while accommodating more budgets.
Buy more than you think you’ll need.
They’re not just about building sales volume (although that is important).
Collaborative interaction is a must for today’s sales environment.
Dick Abbott of The Edge has advertised since INSTORE’s inaugural issue in 2002.
She might just laugh and dance and curse, she says.
Pandemic threw up many obstacles along the way.
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