Editor's Note

Why Getting Lucky Starts With Preparation

ALL INDICATORS ARE pointing toward an economic slowdown coming soon … if it’s not here already. I don’t know how your holiday season turned out, but making 2023 successful is going to take a lot of planning, smart management, and yes, luck.

That’s why our big story this issue delivers tips and advice on how to create the right conditions for getting lucky in business. Sounds crazy, yes, but it’s not as difficult as you might think.

In fact, I compare it to drawing songbirds into your yard. You don’t go out and try to catch the birds then turn them loose in your yard. You create the right conditions by hanging a bird feeder, filling it with the right seeds, setting up a bird bath, maybe even a bird house, and ensuring that you have a good amount of nearby foliage. When you create these conditions, lo and behold, a host of beautiful birds will begin to appear.

Advertisement

With luck, it’s much the same. Be curious, meet new people, be open to new ideas, reserve time to get out of the daily grind and think about big opportunities, be ready to act, and you may find yourself benefiting from good fortune.

The Roman philosopher Seneca said, “Luck is what happens when preparation meets opportunity.” Consider this the INSTORE corollary: Without preparation, there is no opportunity.

So get prepared for good things to happen. We wish you the very best of luck in 2023!

Trace Shelton

Editor-in-Chief, INSTORE
trace@smartworkmedia.com

Five Smart Tips You’ll Find in This Issue

  • Do a three-year comparison of your profit-and-loss statements, and see where waste may be building. (Manager’s To-Do, p. 22)
  • At the end of each day, write down the lucky things that happened in a “Luck Diary.” (The Big Story, p. 30)
  • Keep your inventory level equal to about gross profit dollars for the past 12 months. (David Geller, p. 52)
  • When writing a reference letter for an unsatisfactory employee, stick to the facts. (Ask INSTORE, p. 54)
  • Learn how to create quick personalized videos on your phone so you can follow up with clients in a memorable way. (Megan Crabtree, p. 56)

Trace Shelton

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at trace@smartworkmedia.com.

Recent Posts

Trade Show Safety Tips and Preparedness

Attendees and exhibitors must be ready and prepared for potential safety and loss risks that…

5 hours ago

Consumers Detail Memorial Day Shopping Plans

Higher prices not expected to put a damper on most celebrations.

8 hours ago

Bottom Line Marketing Now Offers AI-Driven Location Services & Custom Shopify Jewelry Websites

BLM uses the latest technology to spark growth for clients.

8 hours ago

Bottom Line Marketing Makes Moves in 2023

Ad agency appoints new leadership & offers full range of services.

8 hours ago

Las Vegas Jewelry Trends: Fringe and Mesh Sway With Tactile Movement

Necklaces and earrings take their cue from open weave textures and mesh for this trend.

8 hours ago

Want to Jumpstart Your Business Growth? Register for The Brain Trust Workshop

The full-day workshop featuring INSTORE columnists will take place August 12 in Rosemont, IL.

9 hours ago

This website uses cookies.