Gems One basic diamond bands, stud earrings, hoop earrings and fashion diamond pendants. Gems One just has a lot of great choices. — Greg Tidwell, Bell Jewelers, Murfreesboro, TN
Top-selling jewelry brands in November
Stuller (6), Gabriel & Co. (3), Gems One (3), Ostbye (3), Vahan (3), Carla Corporation (2), Classic of New York (2), Nicole Barr (2), Rembrandt Charms (2), Sylvie (2)
*Brands mentioned by at least two of 121 respondents.
- DA Gold bracelets. The flexible cuff style is so easy to put on and off, and their styles are classic. — Kate Shay, Scott & Co. Fine Jewelers, New Oxford, PA
- November was my lead into the holiday season. This looks like it will be a lean year with more sales but at lower price points. In-house creations seem to be the route as people look for more sentimental items and less splashy ones. — James Doggett, Doggett Jewelry, Kingston, NH
- Gabriel & Co. and Fana are in a close fight for bridal dominance. — Jon Walp, Long Jewelers, Virginia Beach, VA
- IDD bands and basics were No. 1 last month for vendors. Being an in-house repair center brought in more customers than ever since we lost the only other jeweler in our area who did in-house repair! — Kyle Bullock, Bullock’s Jewelry, Roswell, NM
- Midas Miami Cuban 14K yellow gold chains. — Brandy Pavlich, Kingston Fine Jewelry, Kingston, NY
- Custom work, bracelets from Vahan and Gabriel & Co., bridal. — Kim Hatchell, Galloway & Moseley, Sumter, SC
- ArtCarved bridal, Carla Corporation earrings, Rembrandt Charms and estate jewelry of every kind. — Eileen Eichhorn, Eichhorn Jewelry, Decatur, IN
- Large lab-grown diamonds in custom engagement rings, eternity bands, pendants and earrings. — Laura Sipe, JC Sipe, Indianapolis, IN
- Diamond engagement rings and semi-mounts by Uneek and Hearts on Fire. — Don Broyles, Calvin Broyles Jewelers, Hurricane, WV
- The so-called “huggie” earring (small hinged hoops) did very well. With multiple ear piercings being somewhat popular, it made for multiple sales of same. — Alex Weil, Martin’s Jewelry, Torrance, CA
- November was popular for Pandora, classics from Color Merchants/Brevani and Naledi bridal. Repair jobs continue to be busier than historical comparison. — Trevor Williams, Leitzel’s Jewelry, Myerstown, PA
Monthly SALES Survey
How Were Sales Last Month Compared to November 2021?
WAY UP 25% OR MORE: 13%
UP: 18%
SAME: 35%
DOWN: 20%
WAY DOWN 25% OR MORE: 14%
Total Brain Squad Responses: 165
- Diamonds have been doing very well. Thanks to GN Diamond and Vardi Company. — Tommy Thobe, The Village Gem, Perry Hall, MD
- Custom design and restyling before the holidays was our big winner. And lab-grown diamond studs from Quality Gold sold themselves. — Beth Cevasco, Scott’s Custom Jewelers, Dublin, OH
- Permanent bracelets and Stuller diamonds. — Tim Sherrer, Lou’s Jewelry, Mobile, AL
- Sylvie bridal, ELLE necklaces and lab-grown diamonds. — James Wolf, James Wolf Jewelers, Mason, OH
- We’re seeing more action in nicer color. Mounting up all of our Tucson stones that have been accumulating over the years. — Bill Elliott, Ross Elliott Jewelers, Terre Haute, IN
- We are beyond blessed that jewelry is selling well in colored gemstones and diamonds. We are selling a lot of diamond solitaires with ring guards from Allison-Kaufman. Colored gemstones are hot, particularly in rubies and sapphires! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
- Diamond bands by Nasbro were excellent, all jewelry by ShulaNY sells itself, and price point pieces by Alamea and Twinkles. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.