Editor's Note

Now Introducing The INSTORE Show, Coming to the Chicago Area in 2023!

Some cool educational and networking concepts will make this a next-level trade show.

Published

11 months ago

July 5, 2022

Trace Shelton Instore July 2022 Issue

I HAVE SOMETHING TO announce that I’m totally psyched about: INSTORE will be back in the Chicago area in 2023!

That’s right, the newly rebranded INSTORE Show will take place at the Donald E. Stephens Convention Center in Rosemont on Aug. 12-15 of next year.

Since the last iteration of The SMART Jewelry Show in 2016, we’ve had readers imploring us to bring it back. But we wanted to make sure that when we did, we did it exactly the way you would want it. So we asked our Brain Squad, and you told us you preferred August. You also told us that you still prefer the Chicago area, and we’ve located the show in Rosemont because it’s closer to the airport and easier for locals to reach by car.

One thing that won’t change is the quality of educational programming. Our editorial team is carefully crafting a set of sessions that will address the most important issues facing jewelry retailers today — and we’ve placed a premium on panels, so that you can draw on the best practices of your fellow retailers.

We’ve got some new ideas we’ll bring to bear, including a limited-seating intensive workshop with the industry’s top consultants (who also happen to be INSTORE columnists).

Obviously, we still have a lot of details to work out. But you can be the first to hear all the latest developments by visiting theinstoreshow.com and signing up to be an INSTORE Show Insider. More details to come in the months ahead!

Now Introducing The INSTORE Show, Coming to the Chicago Area in 2023!

Trace Shelton

Editor-in-Chief, INSTORE
trace@smartworkmedia.com

Five Smart Tips You’ll Find in This Issue

Sign you or your employees up for a course that teaches you how to take better product and social media pictures with your smartphone. (Manager’s To-Do, p. 22)
To integrate humor into your conversations, use personal stories where life threw you a banana peel. (The Big Story, p. 30)
Come up with three things you wish every prospect knew about your business and use them to inform all of your marketing. (Benchmarks, p. 44)
Regularly ask your employees, “What one thing can I do to make it easier for you to do your jobs?” (Ask INSTORE, p. 54)
Hire a local high school student as a polisher; you can later train them as a jeweler if they show interest. (David Geller, p. 48)

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”