Press Releases

Pure Grown Diamonds Team Expands

Company appoints new director of national accounts.

Published

1 week ago

May 19, 2023

Press Releases

(PRESS RELEASE) NEW YORK — Pure Grown Diamonds, both a leading prime grower of diamonds and an early pioneer in growing technology, has announced the appointment of a new director of national accounts.

Baird Boucher, a GIA graduate, has more than 30 years of experience in the diamond and jewelry industry. He has worked with a variety of premium brands, including upmarket Italian manufacturers, exclusive watch brands and most recently Smiling Rocks, as the director of National Sales.

Baird got his start in the industry working with famed San Francisco jeweler Sidney Mobell, as the director of sales.
“Pure Grown Diamonds is delighted to have Baird as part of our company,” said Dan Schneider, executive vice president. “Baird is a force of nature with his easy laugh and professional demeanor. We are extremely fortunate to have him.”

Schneider continued: “Baird will be assuming a lead role in the sales and distribution of Pure Grown’s new Love2Love fine jewelry collection.”

Love2Love features lab-grown diamonds created with cutting-edge technology, offering a sustainable and ethical alternative to mined diamonds without compromising on quality or beauty. The collection gives prominence to a range of lab-grown diamond styles with fancy colored diamonds including center and side stones.

Love2Love will premiere at the CBG Las Vegas show at Booth #151, followed by the JCK Las Vegas show at Booth #7123. Interested brand distribution partners are welcome to schedule an appointment time to preview the collection.

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”