Headlines

Jewelry Sales Spiked in February: Mastercard SpendingPulse

Consumer spending ‘returned to a familiar and healthy balance.’

Published

2 months ago

March 20, 2023

INSTORE Staff

Valentine’s Day drove a spike in sales in jewelry and other gifting sectors, including apparel and department stores, according to Mastercard SpendingPulse.

Overall U.S. retail sales excluding automotive were up 6.9% year-over-year in February.

“Following a dynamic holiday season, consumer spending returned to a familiar and healthy balance in February,” said Steve Sadove, Mastercard senior adviser and former CEO of Saks Inc. “Consumers have remained resilient, prioritizing discounts where possible to counteract inflationary pressures.”

No exact figure was given for the sales increase in jewelry.

At a national level, key spending trends from February include the following, according to Mastercard SpendingPulse:

E-commerce resilience: Following months of strong growth, E-commerce sales continued to climb, up +13.2% YOY as winter weather activity in many parts of the country kept consumers inside and ordering from the comfort of home. In-store sales were up +5.5% YOY.
Experiences remain a top priority: Spending on Restaurants (+14.2%), Airlines (+15.6%)* and Lodging (+42.7%)* experienced elevated growth YOY. This reflects suppressed growth in 2022, as well as continued demand for travel and experiences ahead of the popular spring break season.
Apparel & Department stores show moderate growth: Apparel (+3.9%) and Department store (+5.6%) sectors experienced modest year-over-year growth in February as consumers put an emphasis on pricing and value. In particular, Valentine’s Day drove a spike in sales across gifting sectors, including Apparel, Department Stores, and Jewelry.

“Retail spending continued to grow at a steady rate compared to 2022,” said Michelle Meyer, North America Chief Economist, Mastercard Economics Institute. “The consumer remains supported by robust labor market conditions with some added cushion from savings.”

Mastercard SpendingPulse measures in-store and online retail sales across all forms of payment. It reflects nominal spending and is not adjusted for inflation.

Travel services such as airlines and lodging are not included in the total retail sales figure.

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”