How to Produce Marketing Content That Works

WEBINAR: Andrea Hill on the styles of content that will bring customers back to your store.

Published

3 years ago

May 21, 2020

INSTORE Staff

AS JEWELRY STORES REOPEN, the challenge is to find ways to bring customers back through your doors. Andrea Hill of Hill Management Group will address what it means to produce quality content, the many types of content, which parts are easy, which parts are more challenging, the tools to break through the challenges, and all the different methods for dispersing that content to bring traffic back. Moderated by Trace Shelton, editor-in-chief, INSTORE.

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INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”