“Location Intelligence takes advantage of the customer foot traffic that’s already flowing through your store,” said Gus Garcia, chief growth officer at BLM. “By tapping into this resource and gathering mobile data, we can collect details about where your customers live and how they behave, and learn how to most effectively deliver your messages to them both digitally and physically.”

Location Intelligence offers Internet Protocol (IP) info about consumers. IP targeting is highly precise, with an accuracy rate of over 95%. This means BLM can deliver targeted ads to specific households or businesses, rather than relying on general, less reliable demographics or behavioral data. BLM will leverage Location Intelligence on behalf of their clients in the following areas:

• Research and Strategy: Understanding the consumer is a powerful tool when crafting marketing strategy. Location Intelligence provides robust, actionable consumer profiles that reflect market trends.
• Media and Advertising: Out-of-home, direct mail and digital media campaigns can be supercharged through the use of Location Intelligence. Data can also be applied to event planning and identifying sponsorship and partnership opportunities.
• Analytics and Technology: Real-world data describes consumer journey, behaviors, demographics and more. These insights can be used to measure campaign success, and to compare traffic between locations, among partners and between competitors.

Bottom Line Marketing also proudly announces its arrival as the premier provider of bespoke Shopify website solutions exclusively tailored for high-end luxury jewelry stores.

As the only full-service marketing and advertising agency that builds custom jewelry Shopify websites, BLM’s team of seasoned experts possesses an unrivaled depth of knowledge and experience in both web development and the luxury jewelry industry. This unique combination allows the agency to seamlessly merge cutting-edge technology with the timeless elegance and aesthetic beauty inherent in high-end jewelry.

By harnessing the power of Shopify, the world’s leading e-commerce platform, Bottom Line provides clients with a robust foundation for growth and success in the ever-evolving digital landscape.

In addition to state-of-the-art technologies, BLM offers a team of highly specialized staff including talented creatives, account managers, SEO specialists, sales professionals and more.

BLM will exhibit at JCK in Booth 15048, near the Plumb Club. Stop by to learn more, or contact Gus Garcia at gus@bottomlinemarketing.com for more information about illuminating your marketing efforts with the latest technologies and expertise from Bottom Line Marketing.

About Bottom Line Marketing

As a full-service marketing agency, Bottom Line Marketing addresses all your creative, advertising and sales needs. From branding, campaigns and media buying, to video production, social media and more, we’ll electrify your brand through our innovative Light Bulb approach. By strategically harnessing the energy of collective creativity we discover unique solutions that spark growth and ignite your bottom line. You have the freedom to be involved as much or as little as you wish. Because the more bulbs involved, the brighter the outcome.

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Earlier this year, Bottom Line CEO Jackie Brooks claimed full ownership of the company in a step that further unifies the agency under one vision across both offices.

“We started as a small operation in a garage in Michigan and grew into a marketing powerhouse,” said Brooks. “The whole journey has been a dream come true, and that’s what we’re prepared to do for each client – turn their vision into reality. Accordingly, we’ve worked hard to put incredible talent and the latest technologies in place to help our partners reach new levels of success.”

Gus Garcia now occupies the role of Chief Growth Officer. Bottom Line’s longest tenured employee, Gus has worked his way through the agency as a Media Buyer, Director of Digital Marketing, Director of Business Development, Account Executive and now Chief Growth Officer. Gus is excited to help bring the agency to new heights in 2023 alongside a star-studded team of marketing experts.

Ashleigh Lynn has been appointed to the position of Chief Operating Officer. Longtime employee of Bottom Line, Sara Gray, has been promoted to Associate Creative Director. Sara has an extensive background as Bottom Line’s former lead designer, with a special eye for detail and captivating creative strategy.

New talent has also joined the agency’s Creative Department, including Creative Director Dewey Taylor. Dewey brings a bounty of experience producing corporate cinema and advertising campaigns with Emmy Award-winning studios. Before joining the BLM team, he served as filmmaker and commercial advertising producer for iconic brands such as Signet Jewelers, BMW, TopGolf and more.

BLM is focused on growing independent retail jewelers. The full-service ad agency serves over 80 retail stores and 100 doors in the industry. As a provider of Shopify website solutions, Bottom Line creates robust, beautiful e-commerce websites specifically tailored to give high-end jewelry clients a competitive edge in the digital landscape. Their comprehensive range of services includes:

• Brand Development + Management
• Traditional Media
• Digital Media
• Social Media
• SEO
• Graphic Design
• Animation
• Video Production
• Audio Production
• Photography
• Copywriting
• Co-op Management
• Clienteling Solutions + In-store strategy
• Shopify Website Development + Management

Bottom Line Marketing will exhibit at JCK in Booth 15048, near the Plumb Club. Stop by to learn more about illuminating your marketing strategy with BLM, visit here for more information or contact Gus Garcia with questions at gus@bottomlinemarketing.com.

About Bottom Line Marketing

As a full-service marketing agency, Bottom Line Marketing addresses all your creative, advertising and sales needs. From branding, campaigns and media buying, to video production, social media and more, we’ll electrify your brand through our innovative Light Bulb approach. By strategically harnessing the energy of collective creativity we discover unique solutions that spark growth and ignite your bottom line. You have the freedom to be involved as much or as little as you wish. Because the more bulbs involved, the brighter the outcome.

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The inaugural gathering featured a packed schedule of presentations, experiential zones and awards celebrations, all focused on the magic of in-store experiences.

The event kicked off with an afternoon of retail store tours, followed by two days of keynotes and presentations on both a main stage and on a Smart Talk stage. Attendees had access to the best partners, suppliers, and industry thought leaders, helping them to create unforgettable retail experiences that keep customers coming back.

The trade show floor, spanning 30,000 square feet, hosted five experiential zones, each showcasing the latest in retail design and innovation. The OMA Awards show-within-a-show and awards ceremony and the Shop! Design Awards celebration recognized the industry’s best in design and creativity, while an industry welcome reception brought everyone together for networking and collaboration.
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“We were so excited to launch this incredibly successful Shop! Association trade event! It was a fantastic opportunity to bring together professionals from all sectors of our industry to network and share ideas.” said Murray Kasmenn, executive director of the Shop! Association. “Attendees reported they learned so much from the presentations and experiential zones, and made valuable connections that will help them create even better experiences for their customers.”

Wil Walker, vice president of Sales for Econoco, agreed, saying, “”The Shop! team did an exceptional job curating a fantastic mix of vendors that created a meaningful experience for the retail industry. We were privileged to be a part of this event and are grateful for the opportunity to FINALLY showcase our brands in person. It is inspiring to see your commitment to the brick and mortar experience, and we appreciate your continued support of our industry.”

The dates and location for Shop! MarketPlace 2024 will be revealed soon. Industry professionals are encouraged to check the Shop! MarketPlace website (shop-marketplace.com) to be sure they don’t miss out on this incredible opportunity to expand their network of partners and learn from the best. Manufacturers, suppliers, brands, retailers, design firms, and consultants come together at Shop! MarketPlace 2024 to discover the magic of in-store experiences.

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Stanley Zale

(PRESS RELEASE) Hill & Co., specialized management consultants exclusively for the diamond, gemstone, and jewelry industry, announces the appointment of Stanley Zale as Principal Consultant.

With over 40 years of experience in the diamond industry, beginning his career as a sawyer and working nearly ten years for renowned Diamantaire Louis Glick, Stanley moved on to become Vice President at Graff USA, and has been for the past 17 years Vice President for Diamond and Gemstones Procurement at Stuller.

Stanley currently serves on the boards of the Jewelers Security Alliance and the Diamond Manufacturers and Importers Association. He is a member of the 24 Karat Club of New York and the 24 Karat Club Southeast US, and recently completed his term of six years on the Executive Board of the Jewelers Vigilance Committee.

Alongside his deep industry knowledge, Stanley brings a dedication and unwavering commitment to drive long term growth and sustainability in the diamond, gemstone, and jewelry industry – a value at the core of Hill & Co.

In joining Hill & Co., Stanley brings an additional breadth and depth of expertise to complement their existing team of consultants, which drives accelerated growth for current and future clients.

Quote from Elle Hill, CEO and founder, Hill & Co.
“Last year saw a marked increase in the number of diamond businesses joining the Hill & Co. client list.

Adding the deep industry expertise, network, and savvy that Stanley brings to the table to our existing SWAT team of innovators and experienced specialists in strategy, execution planning, technology, operations, marketing, and client acquisition will benefit all our clients.

We do good work for good people. I’m proud and happy to welcome Stanley, who shares our passion.”

Quote from Stanley Zale, principal consultant, Hill & Co.
“I am delighted to announce that I have joined the team at Hill & Co. as Principal Consultant.

As we approach the 100th anniversary of my Grandfather’s first Zale’s Jewelers store in March 2024, I reflect on the fantastic opportunities this industry has brought to me and my family.

Looking ahead, I am determined to put myself in the best position to help the industry continue to grow and thrive in the future.

With decades of expertise and unwavering commitment to the future of our industry, Hill & Co. offers this opportunity.

I am honored to work with this innovative and talented team and am excited to see the incredible results we will achieve for our clients, together.”

About Hill & Co.

Hill & Co. specialize in creating and executing growth strategies exclusively for the unique challenges and opportunities within the diamond, gemstone, and jewelry industry.

Hill & Co. boasts an unparalleled team, many of them renowned, award winning, specialists with impressive, industry-specific, experience of between 15 to 35 years in the areas of strategy, operations, digital transformation, technology, merchandising, procurement, retail, finance, and marketing.

These overdelivering powerhouses roll up their sleeves to get the work done, alongside their clients.

The team of specialists work together to identify the swiftest route to reach their clients goals. Whether it is to launch a new line, penetrate a new market, gain new buyers, boost sales, or scale rapidly, the team at Hill & Co. is uniquely equipped to build and execute effective, results-driven growth strategies.

With a client base that spans the entire supply chain of our industry – from mine to market – Hill & Co. has extensive expertise, connections, and the insight needed to provide guidance and skilled execution in every aspect of your operation.

Hill & Co. serves some of the largest businesses in our industry; both the household names as well as some of most innovative new businesses. If you would like to benefit from the same best-in-class service, they can be reached at inquiry@hillandco.co.

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Notable industry icons such as Collector’s Edge Minerals, Kristalle, and Fine Minerals International on the mineral side, or Lee Collins Gems, Mayer & Watt, and Herbert Stephan KG on the gemstone side, will be joining the upcoming edition. A treasure trove of unseen, one-of-a-kind natural wonders, minerals, and gemstones that were held back during the pandemic will be on display at Hardrock Summit 2023 for the very first time.

The demand for booth space at Hardrock Summit validates the organizers’ strategy of providing an exceptional show that raises the bar for quality, organization, efficiency, convenience, and style in Denver. With its unmatched roster of exhibitors and the ideal venue of the Colorado Convention Center, which offers excellent infrastructure in terms of parking, hotels, and dining options, Hardrock Summit stands as the premier supplier platform in the US during the fall season. Denver serves as the perfect base to cater to the American market, which, due to its unparalleled size and growth, remains the world’s most significant business ground for mineral and gemstone trading.

Further adding to the allure of this year’s edition of the Hardrock Summit is its timing at the end of September. The minerals and gemstone industries are currently experiencing a phase of uncertainty regarding pricing: Following the market disruption caused by the pandemic, supply and demand are not in sync, leading to price fluctuations. It is anticipated that this phase will come to an end in the second half of the year, making Hardrock Summit an ideal platform for purchasing, sourcing, and trading across all sectors of the industry. From silversmiths to bench jewelers, high-end jewelry manufacturers to mineral collectors at all levels, attendees can expect reasonable and market-tested prices.

A new addition to the Hardrock Summit is the VIP Buyer program, designed to attract industry professionals from around the world. It allows buyers from large vendors to register and enjoy numerous amenities and perks.

Exhibitors and visitors of the Hardrock Summit can look forward to a range of special exhibits and educational programming. World-renowned collectors and museums will showcase breathtaking specimens in dedicated collectors’ cases, while a series of lectures will accompany the fair.

Additionally, the Hardrock Summit continues its commitment to tradition by hosting the Denver Gem and Mineral Show, which was founded in 1968 as a grassroots movement of mineral enthusiasts. The DGMS will present the special exhibit “Gem Minerals: Nature’s Bling,” featuring nearly 40 exhibits displaying the latest mineral and fossil finds from around the world, as well as world-class specimens that reflect the show’s theme, making Hardrock Summit an all-around captivating, informative, and upscale experience for all visitors.

Qualified trade show professionals and buyers register here.

Exhibitors who wish to participate: download application forms here.

For more information on the HardRock Summit, visit here.

About Hardrock Summit

Hardrock Summit is a new trade show event that debuted in 2021, designed to bring the jewelry, gemstone, mineral and fossil industries, enthusiasts and collectors together like never before all under one roof at the Colorado Convention Center in downtown Denver, Colorado. Taking place September 15-18, 2023, the third edition will feature 250+ exhibitors and numerous educational sessions.

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Rita Maltez

(PRESS RELEASE) BOSTON, MA h&mdash Hearts On Fire, a diamond jewelry brand under Chow Tai Fook Jewellery Group, announced the appointment of Rita Maltez to the role of Global President, effective immediately. Ms. Maltez will report directly to Sonia Cheng, vice-chairman of Chow Tai Fook Jewellery Group.

Said Ms. Cheng, “As we continue building upon the momentum that Hearts On Fire has set in motion, I’m confident that Rita’s unparalleled industry experience, accomplished track record, and proven leadership will further strengthen and advance the Hearts On Fire brand and teams around the world.”

Ms. Maltez, a seasoned executive with extensive experience in the gem and jewelry industry, first joined Hearts On Fire in April 2021 as Acting Global President, leading the brand’s teams across Hong Kong, China, Taiwan, and North America. Ms. Maltez will continue to lead Hearts On Fire’s global commercial and business strategies to grow the brand’s market presence, strengthen the core product offering, optimize distribution channels, and modernize consumer touchpoints and experiences.

“Hearts On Fire is a remarkable brand with exciting long-term opportunities,” said Ms. Maltez. “I have been honored to lead this team for the past two years and I look forward to continuing to drive the brand forward and build on our success.”

Prior to joining Hearts On Fire, Ms. Maltez worked with Rio Tinto, one of the world’s largest global mining groups, for almost two decades, where she held strategic and commercial roles across several divisions and geographies, including serving as head of Rio Tinto Diamonds for Asia.

Ms. Maltez was also the Principal & Founder of Bravva Consulting, where she worked with leading international brands, including the Gemological Institute of America (GIA) and Swarovski, on corporate strategies and new business initiatives across product, brand and operations.

About Hearts On Fire

Since 1996 Hearts On Fire, The World’s Most Perfectly Cut Diamond, has stood for the highest standards in diamond cutting excellence. Hearts On Fire diamonds begin from the most optically pure and responsibly sourced raw materials and are perfected through exceptional craftsmanship and consistent precision. The result is a sparkle and brilliance unmatched in any other diamond.

Hearts On Fire diamond jewelry is available globally in over 26 countries and 800 locations. For more information and to purchase online, visit here.

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“From its very inception, the HARAKH brand has always been about celebrating moments of joy! As our fans and collectors experience their own moments of joy, we wanted to offer them tangible amulets with powerful messages of goodness, strength, and warmth, evoked by the auspicious symbols of both Eastern and Western philosophy,” says HARAKH CEO and Founder Harakh Mehta.

Ashtamangala symbols have been used for protection, strength, and wisdom for thousands of years in Hinduism, Buddhism, and Jainism. Because the word “harakh” literally means joy so overwhelming it can evoke tears, each charm in the collection includes the HARAKH signature teardrop of joy pear-cut diamond at its northeast corner, a location believed to welcome wise Feng Shui energy. The charms, carved with unique three-dimensional surfaces, are encircled by an additional seven round colorless diamonds for a total of approximately .25 carats per charm.

A few of the ten-charm capsule collection include:

• The Parasol, a slightly raised umbrella dome with a 0.074 carat round colorless diamond sparkling at the center, is a reimagining of the Ashtamangala umbrella, often used to symbolize Buddha’s teachings.
• The Conch Shell, symbolizing awakening to awareness, features a delicate diamond-dotted conch sitting atop embossed universal circles.
• Eight additional designs such as The Lotus symbolizing resilience; The Wheel of Law for serenity; the unbreakable Vajra evoking confidence; Endless Knot signifying harmony; the Lion’s Head for courage; The Kalasha, a treasure vessel, attracting prosperity; the divine No. 9, considered sacred and lucky in many cultures, inspiring good fortune, and the HARAKH teardrop of JOY logo embodying bliss.

A number of classic HARAKH design elements are apparent in this collection. The charms incorporate only the highest quality of diamonds and are detailed with intricate raised metal beadwork called pota, an artisanal Indian fabric embellishment method. Also incorporated are etchings of sunbursts, a nod to HARAKH’s Sunlight Collection, inspired by India’s abundance of sunny days.

This is the third year HARAKH has exhibited at The Couture Show, an elite jewelry industry showcase of renowned heritage brands, emerging design talent, and top retailers. Couture is the premier gathering of industry insiders curating the best fine jewelry worldwide.

About HARAKH

HARAKH is a New York-based luxury jewelry company founded in 2017 by fourth-generation diamantaire Harakh Mehta, whose ethically-sourced designs are influenced by his family’s 100-year diamond tradition and inspired by concepts of spirituality, sustainability and life’s JOYful celebrations.  You can find HARAKH collections at select U.S. boutiques and at Bloomingdale’s. Visit here for more information. 

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GIA established the standard and benchmark credentials for gemological identification, analysis and grading in the jewelry industry. Its pioneering method was created in 1940 and the first in the world to evaluate and determine gemstone characteristics to identify and confirm quality, authenticity and value. Its proprietary Four Cs standard of color, clarity, cut and carat weight has been the most agreed-upon standard by which gemstones are evaluated for nearly a century. Retail jewelers across the globe rely on GIA grading reports to serve their customers and can now be accessed in appraising jewelry through BriteCo’s Appraisal Management System for all BriteCo retail jewelry partners.

Available free to qualified retail jewelers, BriteCo’s Appraisal Management System is the best-in-class appraisal system in the market, used by thousands of BriteCo retail jewelry partners to accurately appraise jewelry. Its proprietary software has revolutionized jewelry appraisals with digital forms that replace traditional paperwork, faster processes and superior accuracy. The BriteCo system enables retail jewelry partners to leverage technology to quickly and comprehensively appraise jewelry, while allowing customers to insure their jewelry with BriteCo’s top-rated jewelry and watch insurance..

“There are over 200,000 appraisals in our Appraisal Management System from thousands of independent retail jewelers across the United States,” said Dustin Lemick, founder and CEO of BriteCo. “The integration of GIA grading results to our system continues our commitment to provide the very best, tech-powered innovation to our partners.”

“BriteCo has helped our company to access and use technology to improve processes and better serve customers in ways we couldn’t before,” said Andrew Elawar of Chrysella Fine Jewelry and Diamonds of Woodbridge, Virginia. “For a retail jeweler, it means we can stay ahead of the competition while meeting customer demand for innovation.”

GIA grading results integration is available now in the BriteCo Appraisal Management System for all BriteCo retail jewelry partners. Retail jewelers interested in joining BriteCo’s jeweler partner program can learn more here.

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After launching its first-ever men’s jewelry designs in 2019, Bulova is expanding its range into fine jewelry, introducing an exciting new men’s jewelry collection. The offering includes select pieces inspired by the heritage of the brand and its immigrant founder who began his career as a skilled jeweler at Tiffany & Co. before opening his own jewelry store in NYC in 1875.

Bulova’s latest men’s jewelry collection includes the debut of its proprietary patent-pending signature Bulova Link chain, inspired by the historic tuning fork symbol that has long been an integral part of Bulova’s branding. Destined to become a classic design, it is featured across all categories – necklaces, rings and bracelets. Additional pieces honor the watchmaking history of the company and feature Chronos, the Greek “God of Time,” while others celebrate the homeland of Joseph Bulova in a Crest of Bohemia sub-collection, featuring a prominent image of a majestic lion—a symbol of strength, courage and adventure.

“We are excited to launch this updated men’s jewelry assortment inspired by symbols and icons of Bulova’s storied past,” said Jeffrey Cohen, president of Citizen Watch America. “Partnering with SHR Jewelry Group helps take us into the next level of fine jewelry. SHR is a leader in the men’s category and shares our same commitment to innovation and excellence.”

Scott Rauch, president of SHR Jewelry Group, added, “We’re thrilled to partner with Bulova—it’s a classic American brand with such rich history and widespread distribution.”

In addition to a broad selection of new designs and updated classics that blend the innovative and the iconic, the new Bulova fine jewelry styles include a range of upgraded materials including sterling silver with accents of 14 karat gold, black diamonds, Damascus steel, ceramic, and a variety of precious and semi-precious gemstones such as mother of pearl, malachite, and onyx. The collection includes rings, bracelets, necklaces, amulets, and earrings. All pieces incorporate Bulova’s distinct branding elements in each design and have been crafted with the same unwavering commitment to quality and detail for which both Bulova and SHR are known. Retail price points for the updated collection range from $120 to $1,250.

The collection is now available for preview here and at The Epernay Ballroom at Couture June 1-4, 2023—Wynn Las Vegas.

About Bulova

Since its inception in 1875, Bulova has been synonymous with quality, precision, and innovation in the world of timekeeping. With a rich heritage and a commitment to exceptional craftsmanship, Bulova continues to create exceptional watches that blend classic elegance with cutting-edge technology. From the iconic Archive Series to the celebrated Curv and the Proprietary Precisionist movement, Bulova remains a symbol of excellence in the art of watchmaking. For more information, visit here.

About SHR Jewelry Group

SHR Jewelry Group is a creative full-service jewelry company focused on brand building, product development and licensing. SHR is consistently named one of TOP 150 LICENSEES by License Global magazine. It has particular expertise and over three decades of experience in the men’s jewelry category and is one of the largest manufacturers of men’s jewelry in North America.

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“We are so excited to finally share the launch news of Verragio Fine Jewelry,” said Barry Verragio, CEO & founder of Verragio. “Designing engagement rings and wedding bands for the past 27 years has been so fulfilling, and now we have the opportunity to continue to work with our amazing customers in a new capacity, making this moment even more special for us. We look forward to meeting with our retail partners at Couture in just a few weeks and introducing Verragio Fine Jewelry to customers everywhere.”

Maintaining the ‘Verragio Standard,’ Verragio Fine Jewelry combines all the beloved elements from the premium bridal collections into a collection made for special occasions and everyday luxury. With pretty pendants taking inspiration from engagement ring halos and delicate diamond shapes outlined in Verragio’s signature beading, the collection of necklaces, earrings, bracelets, and rings come to life as a seamless extension of Verragio’s exquisite existing offerings.

Verragio Fine Jewelry features three, highly anticipated collections – Veritage, Reverie, and Devotion – each of which is uniquely magnificent, just as are the individuals who will wear them:

• VERITAGE: The Veritage Collection draws on Verragio’s rich design heritage to create jewelry essentials. The iconic Verragio crest, signature beading, and beloved settings borrowed from the bridal collection combine to enhance jewelry meant to be worn every day. Diamond Delight pendants, inside-outside diamond hoops, and beautiful halo designs echo the essence of Verragio.
• REVERIE: A Fifth Avenue mansion traded for a strand of pearls…the legend of Mae Manwaring Plant is among the most celebrated in New York jewelry lore and resonates throughout the Reverie Collection. Gilded Victorian opulence meets its match in updated, wearable classics. Glittering pendants and pops of pearlescence make this jewelry perfect for occasions or everyday revels. Dreams are made of jewelry like this.
• DEVOTION: Beads are among the earliest forms of jewelry and have long been ascribed meditative and spiritual qualities. The Devotion Collection travels pathways of belief to build personal talismans with passion. Incorporating richly colored stones, dazzling diamonds, and playful dangles, these pieces look inward and produce a peaceful, contemplative, personal sanctuary.

“It has been such a joy bringing the Verragio Fine Jewelry category to life,” said Sophia Macris, creative director of Verragio. “From pulling together the inspiration for each collection to formally debuting the product, this was truly a labor of love and something we look forward to sharing with both our existing and new Verragio customers. Whether Verragio Fine Jewelry helps complete your bridal jewelry for your wedding day or shines on its own adding a little sparkle to your day-to-day, we hope to see our customers look at these new pieces and cherish them as heirlooms for future generations.”

For more information on the launch of Verragio Fine Jewelry, to find a retailer near you, and/or inquire about pricing, visit here, and follow @Verragio on Facebook, Instagram, Pinterest, Twitter, and YouTube. For retailers attending Couture that are interested in scheduling an appointment, reach out to Verragio@5WPR.com.

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