Attendees and exhibitors must be ready and prepared for potential safety and loss risks that can occur at large gatherings.
The full-day workshop featuring INSTORE columnists will take place August 12 in Rosemont, IL.
Once your CRM system is set up, you can watch prospect interest increase and sales roll in.
As much as we always look forward to the June trade shows, they won’t be the same without Kate Peterson.
Change your outlook on selling in order to solve your customers' needs.
Just say no to customers who want you to talk to their bank.
Selling high-quality products requires attention to detail and consistency.
It goes toward your client’s peace of mind.
The banking crisis could ultimately affect Main Street jewelers.
It’s the ultimate goal of marketing.
Bright gemstones shake up the showroom and forge customer connections, says this store manager.
Customers want to hear recommendations from people they trust.
The event will take place at the Pierre Hotel in New York on June 27.
Your worries about areas of finance may be misplaced.
Every great plan needs a … well, plan.
IT SEEMS THAT today everyone wants everything, right now, all the time. When it comes to marketing, the question usually is, “How long before I start...
Patience is a virtue, writes Fruchtman Marketing VP Shane O’Neill.
Not only do they allow you to track marketing efforts, but you can tailor your messaging for events and campaigns.
For example, offering a watch battery guarantee for either one year or five years can raise your average battery sale.
Buying over the counter can provide you with a new customer base.
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