Gem Quiz

Deception or Defamation? I Am Way Cooler than Quartz

I am harder, rarer, and offer a far more dazzling brilliance. Who am I?

Published

3 weeks ago

May 4, 2023

INSTORE Staff

Deception or Defamation? I Am Way Cooler than Quartz

I TAKE MY NAME from the Greek for “deceiver” because, according to a certain Finnish mineralogist who came across me in the Ural Mountains in the 1830s, I have a striking resemblance to quartz in colorless form. My view? The only deception here is one to flattery … of quartz. I am a waaaay cooler gemstone than quartz. I am harder, rarer, and when finely faceted, offer a far more dazzling brilliance.
Who am I?

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”