Gem Quiz

It’s a Diamond … It’s a Zircon.. … It’s …

Fighting for beauty, strength and modest prices. Who am I?

Published

2 months ago

April 11, 2023

INSTORE Staff

It’s a Diamond … It’s a Zircon.. … It’s …

BORN ON A foreign star, I am possessed of enormous toughness (9.25 on the Mohs Scale) and the power to bend light like few others. I was first found at the bottom of an Arizona crater by a wandering French chemist, whose name I bear. I can be used to fight high jewelry prices, environmental degradation and African conflict. I’m extremely rare but easily manufactured, making me the perfect match for a modern couple seeking an alternative engagement ring.

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”