True Tales

Humor: One Jeweler’s Great Service is Another’s … Waste of Time

Home delivery of a $35 order just wasn’t worth it.

Published

4 months ago

February 2, 2023

INSTORE Staff Instore February 2023 Issue

WITH ALL THE COVID issues, we offered curbside service and delivery. Along comes a young mother who wants small hoops or studs that won’t come out of her 1-year-old’s ears. After being shocked that what she wants costs $500, she settles on a pair of sleepers for $35. Then asks us if we can deliver them to her home for free. I am sure some jewelers would say that is what great customer service is about, but I would humbly disagree and say that is how time is wasted. The offer was made to mail the item or arrange a delivery service … at a cost. — David B., Calgary, AB

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”