True Tales

These Are All Real Projects Requested of a Jeweler

Some they could do, but one type is out of the question.

Published

9 months ago

August 21, 2022

INSTORE Staff Instore August 2022 Issue

“I’ve been asked about several interesting projects. 1. ‘Can you copy my tattoo design into a ring?’ Yes! 2. ‘Can you create a pendant out of my dog’s teeth?’ Yes! 3. ‘I have some old gold to sell you …’ Oh wow, there’s gold teeth in that bag. I’ll take it, I guess. 4. ‘I read about turning ashes into diamonds. Can you do that?’ Not me. 5. ‘Can I borrow jewelry for my rap video/wedding/photoshoot?’ NO!” — Submitted anonymously to the 2021 Big Survey

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”