True Tales

Humor: When the Customer Asked “Is It Real?”, This Jeweler Didn’t Hold Back

A response worthy of The Matrix.

Published

1 year ago

February 7, 2022

INSTORE Staff Instore February 2022 Issue

I get asked “Is this real?” on a regular basis — usually by someone wearing cheap or gaudy costume jewelry, or, conversely, wearing 22K gold or higher. (I sell sterling and gold-filled wire-wrapped jewelry.) On occasion, I have answered, “No, it’s a hologram and will disappear as soon as you walk out the door.” Cue the confused looks! — Janne Etz, Contemporary, Concepts, Cocoa, FL

Related Topics: Featured jewelry stores in Florida

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