True Tales

This Customer Compared a Diamond to Biscuits and Gravy

It was good news for his wife of 61 years.

Published

2 years ago

August 31, 2021

INSTORE Staff Instore August 2021 Issue

We had an older couple in this week that were in their late 80s. They had been married for 61 years, and she wanted to replace the diamond in the center of her ring because she lost it. They were gonna replace it with a CZ. She asked her husband, “Can I get a real diamond?” And he says, “I love you more than biscuits and gravy.” And she says, “And he loves biscuits and gravy a lot.” We all enjoyed that. — Dave Fadel, Fadel Enterprises, Bountiful, UT

Related Topics: Featured jewelry stores in Utah

click to Comment(Comment)

Up Next

These Two Store Owners Bit Off More Than They Could Chew

Don't Miss

This Customer Paid In Cookies

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”