We used to burn a candle on our service counter, until the day a customer leaned over to help look for an item that had...
“If my girlfriend punches someone in the face and bends a prong, would that be covered?” A guy walks in and is looking at birthstone rings....
“I swear that’s not gold spray paint. That’s real, genuine gold!” One day we had a man enter asking if we bought gold. I said we...
Engagement ring? Check. Wedding ring? Check. Suffer-ring? I once had a couple picking out an engagement ring together and the gentlemen commented that he was amazed...
Sure, we’ll wrap everything for you! I had a customer come in to purchase a small pair of pearl earrings for her granddaughter for Christmas. She...
Definitely not hematite. Many years ago my new salesperson “Nancy” was so excited when I came back from lunch. She was beaming with pride about how...
A young woman came in to apply for a job. While filling out the application, she farted, looked at my sister and said, “Was that you?”...
A lady walked in to inquire if we did ear piercing. I said, “Yes ma’am we do.” She then asked if we only did “humans.” Curious,...
A couple came in and looked at engagement sets. We talked and they found one they liked. They asked how much it was and I said...
During our holiday open house, one of our sales associates was modeling a piece of jewelry so she could demonstrate the movement in the pendant. She...
By way of email I sold an item to a long-time client. He loves buying watches for himself and jewelry for his wife. I offered to...
True Tales: A Toast to the Great Customers Published in the September 2014 issue We love our customers. We love helping them get the perfect wedding...
True Tales: A Warranty’s Fine Print Published in the July 2014 issue A guy walks in and is looking at birthstone rings. He asks if we...
True Tales: A Fine Thanks Published in the May 2014 issue A FINE THANKS I sold Eddie a few pieces of jewelry and over time he...
True Tales: A Pearl by Any Other Name Published in the April 2014 issue A PEARL BY ANY OTHER NAME The Russian priest who performed my...
True Tales: Wild and Crazy Custom Jobs Published in the March 2014 issue BEAR IT A couple came into the store that I worked at before...
True Tales: Jeweler, Lifesaver BY INSTORE TEAM Published in the January 2014 issue A customer told me I saved his life. He had been in a...
True Tales: Iraq and a Hard Place BY INSTORE TEAM Published in the November 2013 issue OOne of our most colorful and biggerthan- life customers had...
True Tales: Engaging Stories BY INSTORE TEAM Published in the October 2013 issue CAUTIONARY TALE I was showing sapphire engagement rings to a gentleman. He seemed...
True Tales: September 2013 BY THE INSTORE TEAM Published in the September 2013 issue. SIZE MATTERS A woman recently called and asked if we sized rings...
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