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North Carolina Metalsmith Finds Inspiration in Breaking the Mold

Never say “no” to the client, he says.

Published

1 year ago

February 19, 2022

INSTORE Staff Instore February 2022 Issue

William-Travis-Kukovich

William Travis Kukovich founded William Travis Jewelry in Chapel Hill, NC, in 2003 and opened a new store 10 years later. A fifth-generation metalsmith, he started working with his grandfather, father and brother when he was just 12 years old. Says Kukovich: “As I grew older, I started narrowing down my ideas when it came to jewelry. Every time I made a piece I thought, ‘How can I make it different?’ And here I am today, following my passion, as I continue to push ideas and design to the edge.”

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Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”