Customer Types

How to Sell to the Client Who Thinks Art Deco Is the Bee’s Knees

Her style’s modern geometry is an irresistible attraction for this customer type.

Published

5 years ago

June 5, 2018

Liz Kantner

How to Sell to the Client Who Thinks Art Deco Is the Bee’s Knees

Clean lines, geometric shapes and thoughtful simplicity are elements from the Art Deco era that continue to inspire the Deco Doll. To her, the styles are timeless and she’s always in search of a new take on the designs that were first introduced in the mid-1920s. She is drawn to the balance of masculine cuts and true elegance, as well as incredible craftsmanship and rich materials.

1. Suzy Landa

A simple yet unique bracelet with diamonds to add a bit of sparkle, this linear design works perfectly with the Deco Doll’s style.

Bracelet in 18K yellow gold with diamonds (0.80 TCW).

$8,800
suzylandanewyork.com

2. Lindley Gray

Long drop earrings create a sleek statement. These are very modern with strong lines and curves to please anyone who loves the Art Deco aesthetic.

Moonlit earrings in high-polished 14K recycled yellow gold featuring citrine and green tourmaline cabochons paired with black diamond pavé (0.44 TCW) and 12mm onyx discs.

$3,980
lindleygray.com

3. Lily Kamper

Modern yet so timeless, this engagement ring is designed using unique colors and clean lines. So elegant and reminiscent of the Art Deco era.

Ring in 18K gold with dark blue tourmaline, yellow sapphires and diamonds.

$3,380
lilykamper.com

4. Doryn Wallach

Here is the perfect pendant for the Deco Doll: bold, beautifully crafted and made using interesting stone. Better yet, it’s a locket. It’s true to her style, but also sentimental!

Marbled agate locket with diamonds (0.50 TCW) on 30-inch ball chain in 18K satin yellow gold.

$8,810
dorynwallach.com

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”