Connect with us

Customer Types

4 Sweet, Meaningful Styles for the Sentimental Jewelry Buyer

The more personal the jewelry, the more she adores it.

mm

Published

on

THE SWEET SENTIMENTALIST collects pieces that represent experiences or remind her of a loved one. For her, jewelry is very personal and fine jewelry is an investment, so there is a deeper meaning behind each purchase. Subtle symbolism has been a part of jewelry design for hundreds of years, and it remains relevant today for anyone who has someone, some place or something to remember.  

 

4 Sweet, Meaningful Styles for the Sentimental Jewelry Buyer

Liz Kantner is an independent jewelry consultant. Visit her website at lizkantner.com.

Advertisement

SPONSORED VIDEO

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”

Promoted Headlines

Most Popular