Editor's Note

Want to Jumpstart Your Business Growth? Register for The Brain Trust Workshop

The full-day workshop featuring INSTORE columnists will take place August 12 in Rosemont, IL.

Published

6 hours ago

May 29, 2023

Trace Shelton Instore May 2023 Issue

HAVE YOU EVER wished that you could have INSTORE’s columnists examine your store’s business model and operations and give you some help in taking it to the next level?

We’re betting you have. That’s why we’re bringing together Kate Peterson, Sherry Smith, Jimmy DeGroot and Megan Crabtree to conduct a one-day workshop at The INSTORE Show in August, which includes hands-on teaching and feedback for each participant. We’re calling it The Brain Trust Workshop. And you can attend for less than $700 (assuming you register quickly — the workshop is limited to 64 participants).

I hope you’re as excited about this concept as I am. When we began brainstorming about The INSTORE Show last summer, we asked ourselves the question, “How can we do something at this show that’s never been done in the jewelry industry?” After all, INSTORE’s original SMART Jewelry Show had innovations like The Bench Pressure Challenge. We wanted to match that level of coolness but also do something that only INSTORE could really pull off … and something that our readers could profit from in a big way. If you’re free on Aug. 12 for a business-changing experience, you can reap the benefits.

If you haven’t registered yet, now’s the time! You’ll also enjoy networking opportunities and an exhibitor list featuring the top wholesalers in the jewelry business. Register at theinstoreshow.com today, and we’ll see you in Chicago!

Now Introducing The INSTORE Show, Coming to the Chicago Area in 2023!

Trace Shelton

Editor-in-Chief, INSTORE
trace@smartworkmedia.com

Five Smart Tips You’ll Find in This Issue

While at a trade show, order pizza for your staff back home to remind them you’re thinking about them. (Manager’s To-Do, p. 36)
Address both partners when waiting on a couple so both feel included. (The Big Story, p. 48)
When something’s working in your marketing message, don’t change it. (Dangerous Marketing, p. 64)
Use dedicated landing pages on your website to track marketing efforts. (Emmanuel Raheb, p. 90)
Offer various levels of guarantees in order to make more money while reassuring clients. (David Geller, p. 95)

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”