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Christmas in July, I Forgot Day, and More Big Dates in July

Don’t miss this opportunity to cool down your clients on National Ice Cream Day.

Published

6 days ago

May 22, 2023

INSTORE Staff Instore June 2023 Issue

Christmas in July, I Forgot Day, and More Big Dates in July

1 Little known fact: The ZIP in ZIP Code stands for Zone Improvement Plan and was part of an upgrade of the mail system under the Kennedy administration. Mark The Zip Code’s 60th Birthday with an experiment in location-based marketing by choosing a nearby market you don’t normally target in your Facebook or Google ads.

2 Today is the halfway point of the year, which is why it was chosen to host I Forgot Day, a nifty opportunity for people to make up for all the birthdays, anniversaries, new births and graduations they missed in the first six months of the year. Urge your customers to take advantage of this great second bite at the apple to make amends for their oversights.

15 “Give me liberty or give me death … by ice cream.” On National Ice Cream Day, team up with a local ice cream parlor and offer a free cup (less messy than a cone) to anyone who comes in for a summerly browse.

25 Christmas In July. Yes, it’s 91 degrees outside, the last piece of music anyone wants to hear is Silent Night, but these sales work. Do you have any old stock to move as you begin initial preparations for the winter holiday period?

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”