David Brown - INSTOREMAG.COM https://instoremag.com/tips-and-how-to/columns/david-brown/ News and advice for American jewelry store owners Tue, 23 May 2023 09:12:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 Here’s Why Now is a Good Time to Review Your Debts https://instoremag.com/heres-why-now-is-a-good-time-to-review-your-debts/ https://instoremag.com/heres-why-now-is-a-good-time-to-review-your-debts/#respond Tue, 23 May 2023 09:12:14 +0000 https://instoremag.com/?p=95560 The banking crisis could ultimately affect Main Street jewelers.

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THE RECENT BANKING issues highlighted by the demise of Silicon Valley Bank have shown there is a level of vulnerability for those who have funds deposited in financial institutions. As with many economic issues, perceptions can be a bigger factor than reality, and despite the existence of deposit insurance, confidence for many has been rocked. The issues extend beyond just depositors, though, as the ramifications could affect borrowers in the coming months as well.

SVB, Credit Suisse and concerns around other financial institutions have resulted in a loss of confidence in holding money in deposit accounts, despite assurances being made by the federal government and Treasury that they will do whatever is necessary to bring calm to the market. Depositors have continued to withdraw funds from banks, and this is having an impact on lending for many financial institutions.

In the last two weeks of March, federal statistics showed a decline of over $105 billion in the amount of money lent by U.S. financial institutions — the largest decline recorded since records began in the 1970s. With credit being the largest contributor to the financial sector and growth of the economy, many pundits see this having an impact on economic growth in the coming months, particularly in sectors heavily dependent on borrowing. Banks need money if they are going to lend, and less money in means less money to go out. The reality is banking and the economy are as much dependent on confidence as they are on reality — the assurances of the Treasury Department are only as good as people’s faith in the government and the belief in the people who run it to have a firm grasp of the situation.

The media tend to focus on Wall Street, but this will play out on Main Street also, with smaller businesses likely to be impacted as well. If you are planning to be in the market for finance in the near future, or are intending to refinance your existing debt, it may be a good time to start this exercise. Money supply could become considerably tighter, and rates have yet to pause their increase, so locking in your interest rate might also give you more certainty. It’s certainly worth a conversation with your broker or bank manager to get a feel for how the market is playing out and whether the changing situation could put a constraint on cashflow over the balance of this year.

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5 Finance-Based Fears Most Store Owners Have (And Why They Are Wrong) https://instoremag.com/5-finance-based-fears-most-store-owners-have-and-why-they-are-wrong/ https://instoremag.com/5-finance-based-fears-most-store-owners-have-and-why-they-are-wrong/#respond Tue, 16 May 2023 04:20:17 +0000 https://instoremag.com/?p=93508 Your worries about areas of finance may be misplaced.

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FROM CONCERNS ABOUT financial stability to worries about not being good enough, the entrepreneurial journey can be filled with anxiety-inducing moments. In my experience, many of these fears are misplaced, and it’s often the opposite of the reality I observe. Let’s take a look at some of these areas and find out what I think the real truth is.

1. Not having enough money coming in. (real issue: Too much going out.)

Cash flow is a concern for any store, but the focus of the problem isn’t always where you think. The reality is often that too much money is going out, rather than a lack of sales bringing it in. Many business owners overspend on unnecessary expenses, too much inventory being the most significant, which restricts cash and creates its own headache. It’s quicker to buy a bad item than it is to sell it. An open-to-buy budget can help cure this issue.

2. Charging too much. (real issue: Most don’t charge enough.)

Despite the overwhelming evidence of what others are selling things for, I have a hard time convincing many store owners that they simply aren’t valuing their product or themselves highly enough. To overcome this fear, business owners should spend more time looking at the comparison data we compile that shows how stores are performing in areas such as markup. By understanding the market demand and setting prices that are both competitive and profitable, business owners can find the sweet spot that will attract customers and generate revenue without sacrificing their prices.

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3. Not getting enough new customers. (real issue: Not doing enough with current customers.)

Marketing for new business is an expensive exercise. Repeat business and word-of-mouth referrals are critical for long-term success and can come at a fraction of the price. Business owners should focus on building relationships with their existing customers by using the data they already know about them. By providing exceptional customer service, offering personalized experiences and maintaining open communication channels, business owners can turn satisfied customers into loyal brand advocates.

4. Not getting enough opportunities. (real issue: Not being discerning enough with the ones they have.)

From a perceived lack of good sellers to struggling to find good staff, business owners often feel they don’t get the choices they need. In reality, we are spoiled for choice but don’t always identify these choices when they are there. As Stephen Jobs famously said, innovation is about saying “no” to 1,000 things.

5. Feeling that everyone else understands their finances better. (real issue: Fewer people understand finance than you think.)

Business owners can gain a better understanding of finances by educating themselves, seeking advice from financial professionals and learning from their own experiences. To overcome this fear, business owners should take advantage of the resources available to them and remember that they are not alone in their journey.

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Here’s How to Choose the Business Loan That’s Right for You https://instoremag.com/heres-how-to-choose-the-business-loan-thats-right-for-you/ https://instoremag.com/heres-how-to-choose-the-business-loan-thats-right-for-you/#respond Thu, 30 Mar 2023 04:28:17 +0000 https://instoremag.com/?p=92621 Consider these six criteria before you decide.

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SMALL BUSINESS OWNERS often face financial challenges that require outside financing, and taking out a loan is a common solution. But choosing the right business loan can be challenging, especially for small business owners who are not familiar with the lending market.

Here are some of the most common types of business loans that small business owners can consider.

1. LINE OF CREDIT LOANS. A line of credit loan provides a small business owner with access to a set amount of funds that they can draw upon as needed. This type of loan can be useful for businesses that need flexible financing, as they only pay interest on the amount they borrow.

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2. TERM LOANS. Term loans are a lump sum of funds that are paid back over a fixed period of time, typically with interest. This type of loan is ideal for businesses that need a large amount of funding for a specific purpose, such as purchasing equipment or expanding operations.

3. PEER TO PEER LOANS. The growth of the internet has seen many businesses turning away from the traditional lending market and seeking loans from peer-to-peer platforms and private lending companies. This can be an effective niche for acquiring finance in areas not covered by traditional lenders, whose strict criteria on assessing debt can leave little room for alternatives.

When choosing a loan, small business owners should consider several factors, including:

  • INTEREST RATE. The interest rate on a loan will impact the overall cost of the loan and the monthly repayments. Compare interest rates offered by different lenders to find the best deal.
  • REPAYMENT TERMS. The repayment terms of a loan, including the length of the repayment period and the frequency of repayments, can have a significant impact on the overall cost of the loan. Choose a repayment plan that fits your budget and cash flow.
  • IMPACT ON PERSONAL CREDIT. Some loans, such as SBA loans, do not require personal guarantees, while others may have personal guarantees as a condition of the loan.
  • PURPOSE OF THE LOAN. Choose a loan that fits your specific needs. For example, a line of credit loan may be ideal for businesses that need flexible financing, while a term loan may be better for businesses that need a large sum of funding for a specific purpose. Peer-to-peer may work best where the collateral is a higher risk security (e.g., a property development).
  • LENDER REQUIREMENTS. Consider the requirements of different lenders, including their credit score, revenue and length of time in business. Some lenders may have more stringent requirements than others.
  • COLLATERAL/SECURITY. What must you come up with to satisfy the lender’s collateral criteria? Are you comfortable with this? What will its impact be going forward?

By carefully considering these factors, small business owners can find the loan that best fits their specific needs and helps their business succeed.

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Here’s What the “Butterfly Effect” of Margin Could Do to Your Bottom Line https://instoremag.com/heres-what-the-butterfly-effect-of-margin-could-do-to-your-bottom-line/ https://instoremag.com/heres-what-the-butterfly-effect-of-margin-could-do-to-your-bottom-line/#respond Tue, 28 Feb 2023 03:37:11 +0000 https://instoremag.com/?p=90561 The prices of just a few key items could mean tens of thousands of dollars more for your business.

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YOU MAY BE familiar with the term “the butterfly effect.” Created by mathematician and meteorologist Edward Lorenz in the 1970s, the butterfly effect illustrated how a small change (the flapping of a butterfly’s wings) can create a larger outcome (the starting of a tornado).

The butterfly effect has been cited in many non-weather examples over the years, with countless examples represented in the business world. There are few better illustrations of its impact than how small tweaks in margin can lead to large-scale increases in the bottom line.

Let’s look at your fast-selling product in diamonds. Given the 80/20 rule applying twice — firstly to the low number of overall store items sold that are diamonds compared to your total items sold, and secondly due to the fact that a large amount of your diamond dollar sales for one year may be produced by just a handful of diamond items — it starts to become easy to see how a slight increase in margin can drive a more significant increase in sales.

Our example store achieves $400,000 of their $1 million in annual sales from diamond product. This is achieved from selling just 400 items at an average of $1,000 from total store unit sales of 5,000 items that made up the $1 million in sales. Already we are seeing the first 80/20 rule applying (8% of sales units (400/5000) have contributed 40% of sales ($400K/$1M).

Of these 400 items, just 8 items (2%) were responsible for half the diamond sales ($200K) at an average sale of $25,000 ($200K/8). Our second 80/20 rule has kicked in.

So, 8 items (just 0.16% of total items sold) are responsible for 20% of the total year’s sales ($200K/$1M). Suddenly, it becomes crucial what margin was made on this product. The store owner achieved 35% margin on these eight items. What if the store owner had achieved 40% margin on these same items? The $70,000 gross profit achieved at 35% suddenly becomes $80,000 at 40% margin and $90,000 at 45% margin. Given other costs are fixed, these eight items will suddenly contribute an additional $10,000 or $20,000 to the bottom-line profit, depending on the margin used.

Eight sales … $20,000 extra profit. Yes, it may be easier said than done, but is there a quicker way of adding to your bottom line than to review the price you set on your biggest dollar sales achieved? You don’t need to flap the wings too many times to create a hurricane on your bottom-line profit.

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Before You Refinance in 2023, Here’s What to Consider https://instoremag.com/before-you-refinance-in-2023-heres-what-to-consider/ https://instoremag.com/before-you-refinance-in-2023-heres-what-to-consider/#respond Tue, 24 Jan 2023 02:27:45 +0000 https://instoremag.com/?p=89741 These 6 questions will help you decide yes or no.

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UNLESS YOU’VE BEEN living under a rock, you’ll be well aware of the large-scale movements in interest rates over the last six months. Central banks around the world have been increasing rates as a means of dampening down spending habits in an effort to bring inflation under control. With the cost-of-living skyrocketing from a combination of supply chain issues, energy shortages and an increase in the availability of cheap money during the Covid lockdowns, it will be interesting to see if they can negotiate a fine line between slowing demand and pushing the economy into recession.

From a personal perspective, you may be weighing up your refinancing options if you’ve been on a low-rate loan whose fixed period is ending soon or you have a need for additional funding. Will rates continue to increase (making a new fixed period desirable now), or is it best to ride it out and wait for interest rates to come back down again?

Unfortunately, I don’t have a crystal ball regarding the Fed’s actions, but I can suggest there are a few questions you need to consider before making your decision.

Your current interest rate. What is the increase in interest costs you can expect from refinancing? Can you afford the extra outlay?

Your timeframe. How long until your current interest rate arrangements end? How long until your loan will be paid off? These questions will affect your overall cost through the remaining life of your loan.

Your reasons for refinancing. Is this a ‘must have’ or a ‘nice to have’? If the refinancing is avoidable, should you wait for more solid economic signals?

Fees and other costs. What refinancing costs will there be? Refinancing often comes with administration fees, broker’s fees and legal fees among others, which can add a considerable amount onto your true cost. Make sure you take these factors into consideration.

The impact on your credit rating. Will refinancing affect your ability to borrow in the future?

The value of your security. Has your secured asset increased in value since the last financing? Is there a risk of it reducing in the current market, leaving you exposed?

These simple questions will help you set a clearer vision for your refinancing. It pays to discuss this in more detail with your mortgage broker, financial planner or CPA to consider all the factors that can affect your decision.

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Why Rounding Up Your Pricing Can Make a Big Difference to Your Bottom Line https://instoremag.com/why-rounding-up-your-pricing-can-make-a-big-difference-to-your-bottom-line/ https://instoremag.com/why-rounding-up-your-pricing-can-make-a-big-difference-to-your-bottom-line/#respond Fri, 09 Dec 2022 03:41:23 +0000 https://instoremag.com/?p=88548 A dollar here and a dollar there go right into your bank account.

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AN OLD ENGLISH proverb says, “Look after the pennies, and the pounds will look after themselves.” It’s the small things that can often make the biggest difference in business, and none can be more important than getting your pricing right.

On store visits, I will often notice some interesting pricing amounts appearing — sometimes, product is priced with a 7 or a 2 on the end, such as $147, or $2,142. In these cases, the price has obviously been set as a multiple of wholesale cost without considering whether any profit is left on the table. It’s surprising what a difference an extra dollar or two can make when you consider it over the space of a year.

Let’s say a silver item that normally sells for $94.50 is repriced to $99. Only $4.50, you might think — is it worth the effort? Multiply that amount, however, by thirty sales of that one item in a year, and you’ve picked up another $135 in straight profit. Assume the same thing can apply across two thousand items sold in a year, and you start to have a serious impact on your bottom line.

An extra $5 an item might be a good start, but what about bigger ticket items? Your piece that sells for $2,142 can soon be $2,199; an item that might calculate up at $11,736 can be $11,995; and suddenly you’re starting to get meaningful results on larger ticket items. Ten sales at $11,995 and you’ve increased your profit by $2,590. Not an amount to be sneezed at!

A few items can make all the difference — just concentrating on the 20 percent of items that give you 80 percent of sales can significantly lift the bottom line if you’re looking to increase margin by just a percent or two. Even pieces that are already rounded can often go to the next pricing level.

The best part is, your cost of sales doesn’t increase. Yes, there may be some reticketing involved, or you might just reprice items as they come into store; the choice is yours. Either way, it takes the same effort to sell the item with no additional expense. It’s easy to see how you can add thousands of dollars to your bottom line over a year just by changing your approach to pricing these products.

Would a few dollars here or there make any difference to your customer’s desire to purchase the item? Evidence from many jewelers pursuing this rounding practice has shown it’s not the case. Don’t leave money lying on the table that could be in your bank account. With financial conditions beginning to toughen, you might be grateful for that little bit extra come the end of the year.

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Here’s Your Scorecard for Measuring Holiday Success https://instoremag.com/heres-your-scorecard-for-measuring-holiday-success/ https://instoremag.com/heres-your-scorecard-for-measuring-holiday-success/#respond Thu, 03 Nov 2022 04:04:45 +0000 https://instoremag.com/?p=87335 It shouldn’t be measured by total sales alone.

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AS WE APPROACH the busiest time of year, it’s important to set key performance goals for the holiday season. When I ask a store owner what their target is, the most common answer is “better than last year.” While a worthy achievement, beating last year is not a quantifiable objective in itself — a 2 percent improvement in sales or profits in an environment where inflation is 8 percent or more is not moving forward; a 10 percent improvement is.

It’s important to “numbify” our objectives at this stage. This is best achieved by viewing the steps to the process rather than just the overall result. A successful sports franchise won’t just set the objective of winning the championship; they’ll break it down into how many wins they’ll need to achieve the objective, what each player’s numerical contribution will be to achieving those wins, then prepare their team to carry out their individual roles. Your business should approach it the same way.

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Here are your key metric measures for this holiday season:

1. Total Sales: This speaks for itself. However, it needs to be broken down further

Units sold: How many items will you sell?
Average retail value: At what price will you sell them?

2. Gross Profit: An increase in sales combined with a drop in profit is not a successful formula! The factor that will determine whether you’ve been profitable enough is:

Mark-up Achieved: What percentage profit will you make on each sale?

3. Inventory Level: How much product will you need to achieve your objective? This will come as a function of:

Stockturn: How often will items sell through during this period? The faster you turn the items over, the less inventory you will need to achieve your objective.

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4. Salesperson performance: What contribution do you expect from each staff member relative to your overall sales target? In the same way a successful basketball team will set a goal for points scored per player, you need the same objective for your sales team. This will then set the parameters for the training they will need. Again, this can be broken down by product category, units sold, and average retail on an individual basis to fit with your overall store goals.

The process of working through these questions is a key component of the sales plan we prepare for clients. If you have any questions around this process, please feel free to reach out to our team at inquiries@edgeretailacademy.com.

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Why It May Be Time to Tighten Your Balance Sheet https://instoremag.com/why-it-may-be-time-to-tighten-your-balance-sheet/ https://instoremag.com/why-it-may-be-time-to-tighten-your-balance-sheet/#respond Wed, 12 Oct 2022 00:02:13 +0000 https://instoremag.com/?p=86470 Economic warning signs mean it’s time to prepare for a recession. Here are four ways to start.

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“It was the best of times, it was the worst of times; it was the age of wisdom, it was the age of foolishness.” — Charles Dickens

FOR ANYONE FOLLOWING the stock market at present (or for that matter cryptocurrencies, the property market or any other asset bubble), you could be forgiven for requiring a strong dose of medicine each day just to survive. Economically, we live in a time that can best be described as “interesting” — providing, almost simultaneously, great wealth opportunities and widespread financial destruction, depending on which side of the ledger you sit. Those who have been involved in tourism over the last two years have been decimated, whereas anyone providing a service that can be done from home has been printing money. The rest? Somewhere in between.

The true impact of Covid lockdowns has been deferred by a wave of government money, but the consequences of these actions are now starting to catch up with us. Supply restrictions, combined with too many dollars chasing too few products, has resulted in rising prices. In an effort to curb this, central banks have reverted to their trusty handbooks and gone with the tried and tested method of raising interest rates to curb borrowing and demand. How this plays out will be interesting to say the least.

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What we can be sure of is the cost of money will be increasing, which will have a material effect on the time value of holding money and the cost of borrowing it. To protect yourself in these times, it pays to review your balance sheet and see how this increased cost will affect your business.

Review all debt. Are you able to comfortably manage a rate increase? At what interest rate will things start to become tight? You’re best to know these answers now. Are you able to refinance and lock in some certainty before money becomes more expensive?

Build a cash buffer. Sitting on cash during times of rising inflation is not always a good strategy but it will buy you some time at present. Rising interest rates will, at least, ensure you get a better return on your money while you sit on it.

Find more capital. It may not be necessary but, if the need arises, can you inject more capital into your business? If so, where can it come from??

Sort your debtors and creditors out. Retail is a wonderful cash business, but if you do have anyone buying on account, the cost of not getting that money in could be about to go up. Likewise, many of your creditors may start to put more pressure on you to pay your accounts promptly. Planning will prevent this being a shock if they ask.

The warning signs of economic uncertainty, and possibly a severe recession, are there. Head them off while it’s easier and cheaper to prepare.

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Here’s How a “League Table” Can Help You Measure Your Business Performance https://instoremag.com/heres-how-a-league-table-can-help-you-measure-your-business-performance/ https://instoremag.com/heres-how-a-league-table-can-help-you-measure-your-business-performance/#respond Thu, 21 Jul 2022 00:20:28 +0000 https://instoremag.com/?p=83258 It means comparing certain reports to the performance of past years.

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ONE OF THE most effective ways of benchmarking your performance is to compare it to other performances achieved. After all, there is no clearer evidence of what can be done than from those who are already doing it! Often the issue with this is finding a business that has enough similarities to yours to make comparisons relative; there is no point in a business heavily dependent on repairs looking at a larger store that specializes in diamonds if there is little overlap in similarities.

Fortunately, it’s easy to find a business that has exactly the same relevant statistics, product lines, even customers as yours – of course I’m referring to self-comparison against past performance.

To do this, grab your printouts for the last five years (YTD by department) along with your financial statements for the equivalent period. It’s time to dive into the numbers. Set up a spreadsheet and rank the performance by year across each of the categories listed below. This will be your league table.

Sales. How have these trended? A healthy business shows a steady trend of growth in sales, ideally in excess of the rate of inflation. Have your numbers been growing year on year? Take out the impact of Covid by disregarding this period if it has severely impacted your trading days.

Gross margin. This is gross profit represented as a percentage of sales. A healthy growth in GP will allow you to weather the impact of adverse events on your business and build a more profitable future.

Sales mix. What are your top-selling departments? A review of each year will enable you to see which departments have been the greatest contributors to sales. How does this look when comparing each year? Does the “league table” for departments change each season? If so, why? Have some of your departments lost their impact on your overall sales performance?

Wages as a percentage of sales. What is your cost of employees relative to sales achieved? Again, take Covid impacts out of the mix. Ideally, your wage bill should be consistent relative to sales achieved. Rank your performance year by year and see which year tops the table on this statistic.

Net profit. A growing business has a constantly improving bottom line. Which year has been your best performer, Covid impact aside? Is this the same year that performed best on gross profit margin? If not, it may show the impact of expenses increasing or decreasing, and it may be time to focus on this area of performance.

Your league table will provide interesting reading and a catalyst to seeing where performance has improved and where it has dropped off. Did the same year top all of the tables? If so, why? If it’s not the most recent year, what can you do to recreate this performance again?

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Here’s What to Expect for Jewelry Retailers in a Post-Pandemic World https://instoremag.com/heres-what-to-expect-for-jewelry-retailers-in-a-post-pandemic-world/ https://instoremag.com/heres-what-to-expect-for-jewelry-retailers-in-a-post-pandemic-world/#respond Fri, 29 Apr 2022 01:08:33 +0000 https://instoremag.com/?p=80501 How inflation, exchange rates and freight charges will impact your business.

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IF WE’VE LEARNED one thing from the last two years, it’s that no one can predict the future. As I write this, we appear to be heading into a world that is starting to come out of the pandemic that has gripped us for the last two years. Many countries are beginning to drop their vaccine mandates, and the levels of hospitalizations and deaths are starting to show some signs of dropping.

We are moving into a new world that will never be the same as what we had before. Fundamental changes introduced as a result of the pandemic may be here as part of our future for some time to come. Some aspects that have been introduced, not all of them bad, may never be removed at all.

Perhaps the closest comparison would be the long-term effects we saw as a result of 9/11, but this seems destined to go so much further. We are entering a new world where divisions need to heal, and how that will happen remains to be seen.

One of the biggest impacts that many of us are dealing with is economic. Firstly, we are grappling with a level of inflation that was initially described as temporary by many central bankers but now seems destined to stay. This will impact the purchasing cost for many of our core products, including the very items we sell. It may also carry across into operating costs such as wages, where it seems ongoing inflationary pressures will start to create a push for higher wages.

The second area that may be seen to cause an issue is in our exchange rate. The large-scale increase in government debt because of Covid has contributed to inflation but has also served to put pressure on the dollar. Where there is a surplus, we see a drop in price, and the additional printing of currency over the last two years has seen the markets start to question the value of a dollar when compared to a basket of other currencies. With many of the average stores’ core purchases sourced from overseas, this may serve to drive up the cost of the things we sell, a further factor leading to inflation.

Thirdly is freight. Nothing arrives in-store without something having to be paid to someone to transport it, and as media reports have indicated, much of the cost of freight across the world has increased exponentially in recent months. Add in the ever-rising cost of fuel and gasoline, and we can see that raw materials alone are not the only issue when it comes to the items we buy.

The impact of all of this is upwards pressure on pricing. If we have to pay more for our goods, and we have to pay more for our staff, then we need to get more from our customers. This can be easier said than done. One positive of the last two years is that much of our competition has been unable to function effectively, leaving us with a bigger slice of the discretionary spending pie. Forbes estimates that the travel industry was worth almost 9 trillion dollars to the global economy in 2019. Remove this number for two years and, even allowing for a reduction in spending overall, many store owners have benefitted by travel no longer being an option for customers to consider.

This seems likely to change. Many are already traveling again, and as the year moves on and more countries drop their Covid travel restrictions, it seems likely this pent-up demand will be unleashed. Any attempts to increase pricing will be done against a backdrop of travel deals thrown around by hotel chains, airlines and cruise ship companies that have a vested interest in getting people back into the travel habit.

The challenges ahead are far from insurmountable for the average store owner, but they need to be acknowledged and planned for. If there is one thing we can be certain of, it won’t be business as usual for the foreseeable future.

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