David Brown

These Are the Most Important Financial Metrics You Need to Know

Keep the pulse of your business by checking these six figures regularly.

Published

2 years ago

July 21, 2021

David Brown Instore August 2021 Issue

IF YOU DON’T enjoy numbers, you’re not alone. A survey by Ogilvy and Co. discovered that around 60% of people have trouble dealing with numbers in simple everyday circumstances. Nearly one-third of Americans would rather use the bathroom than solve a math problem! That said, numbers are a part of our lives, and understanding them, particularly as a business owner, is even more crucial.

It’s easy to get overwhelmed by the sheer magnitude of data available, but using it effectively is about applying the 80/20 rule and focusing on the few key metrics that will tell you most of what you need to know.

Below, I’ve outlined the key numbers you need to be monitoring and how frequently you need to focus on them.

1. Sales. They are your lifeblood and need to be monitored daily. Waiting until the end of the month to see how you fared is too late to make meaningful changes if the numbers aren’t stacking up.

2. Cost of Sales. What did you spend to make those sales happen? This data needs to be viewed at least monthly, and a good financial system should be able to deliver you up this information very easily.

3. Gross Profit Margin. Sales less cost of those sales will provide you with the gross profit from this effort. The important measure on this is your margin: What percentage is your profitability? This can be achieved by dividing the gross profit by the sales achieved and multiplying by 100 to get a percentage. Your daily reports will give you this figure instantly. How does it look compared to your target?

4. Other costs. Aside from the direct cost of sales, you will have other expenses during the month such as rent, wages, advertising, etc. Your financial system should make it easy to track these monthly.

5. Profit. What are your sales less your cost of sales and other costs? Again, you should be able to calculate a monthly profit based on actual performance. This will lead to …

6. Profit Margin. Your profit divided by your sales and multiplied by 100 to give you a percentage. This should again be measured monthly.

Related Topics: Featured sales

click to Comment(Comment)

Up Next

8 Metrics That Will Determine Your December Success

Don't Miss

5 Keys to Managing a Profitable and Efficient Jewelry Operation

David Brown

David Brown is the president of Edge Retail Academy, a leading jewelry business consulting and data aggregation firm that provides expert business improvement plans to help with all facets of your business, including improved financials, healthier inventory, sales growth, increased staff performance, recruiting and retirement/succession planning, all custom-tailored to your store’s needs. They offer Edge Pulse to better understand critical sales and inventory data, to improve business profitability, benchmark your store against 1,200-plus other Edge Users, and ensure you stay on top of market trends with their $3 billion-plus of industry sales data. Contact (877) 569.8657, ext. 001, Inquiries@EdgeRetailAcademy.com or EdgeRetailAcademy.com.

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”