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Small Business Week, National Karaoke Week, Equal Pay Day and Other Dates to Promote in April

And it’s also diamond’s turn as birthstone. Get ready!

Published

2 months ago

March 27, 2023

INSTORE Staff Instore March 2023 Issue

Apr. 30-May 6 In the 60 years since President John F. Kennedy added the presidential seal of approval to NATIONAL SMALL BUSINESS WEEK, it has never been cooler to operate a small business. Americans seem to better appreciate the diversification, localization and jobs that Main Street businesses bring to their communities. Contact your local chamber to see what events they have planned. SBW is a terrific opportunity to connect with other local business owners to host events to raise your profiles.

1 It’s April, diamond’s turn as birthstone. Kick off anniversary season with an upgrade campaign.

15 Today, 74 days after the start of 2023, the average woman finally catches up to what the average man earned in 2022. On EQUAL PAY DAY, invite your women customers to come in to commiserate and reward themselves “fairly” for their hard work (because society seems in no great hurry to).

16-22 The organizers of NATIONAL KARAOKE WEEK claim the benefits of singing along to synthetic tunes in public are increased self-esteem, stress release, and, when done with the staff, improved bonding through shared experience. What are you waiting for! “It was a rock lobster. Rock lobster!”

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”