Calendar

3/21 – It’s National Countdown Day! Plus More Fun Calendar Dates in March

Pi Day is your chance to celebrate all that’s indivisible and never-ending … like you customers’ love for each other.

Published

4 months ago

February 13, 2023

INSTORE Staff Instore February 2023 Issue

3 On National Employee Appreciation Day, set up a board in your back room where everyone can stick a Post-It note singling out one staff member they appreciate and explaining why. “This will brighten everyone’s day as they walk past,” says jewelry business consultant Megan Crabtree.

12 Daylight Saving Time begins. Invite your customers to save on jewelry during your great Leap Into Spring Fashion Celebration with special “daylight savings” for today only.

14 What is infinite, irrational and indivisible? That’s right! It’s the everlasting love of your customers. It also applies to pi. On Pi Day, market 0.314 TCW diamond jewelry as the ultimate gifts of endless love.

21 National Countdown Day (3/21, get it?) is the perfect date to announce your next in-store event … and start counting down!

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”