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Red Carpet Season, International Flirting Week and More Fun Dates Await in February

Senior Independence Month is your chance to reach an under-served market.

Published

5 months ago

January 9, 2023

INSTORE Staff Instore January 2023 Issue

1 National Senior Independence Month is held to encourage the sharing of local resources to help the elderly live independent and full lives. That sounds like something you may want to get involved with. Roll out a pickup and delivery service for older customers who need repairs or would like to see a curated selection of your best classic jewelry. Seniors are a key if sometimes constrained market.

3 Today is the 20th National Wear Red Day to raise awareness about heart disease, the No. 1 killer of women in the U.S. Get involved in a business or community activity or host your own red themed party. From rubies to V-Day, the options are limitless for a jeweler.

6 Music’s biggest night — aka the 65th Annual Grammy Awards — kicks off Red Carpet season. Slip into fashion-maven mode and get your customers excited about jewelry’s cutting-edge trends with a series of posts or tweets on what’s hot and what to look out for.

12 Ahead of INTERNATIONAL FLIRTING WEEK, write a blog post and a press release with your list of Top 10 flirting tips. (Tip #3 – interesting jewelry can serve as a prop and an ice-breaker!)

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”