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Life Hacks, Sales Hacks, and More Tips for March

Forget the Covid period when looking at your sales comps, says JBT chief.

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Life Hacks, Sales Hacks, and More Tips for March

As we start to move through the year and you begin assessing how you’re doing compared to previous periods, base your performance on pre-Covid times, says Erich Jacobs, president of the Jewelers Board of Trade. “2019 is a better benchmark to use for 2023 than 2020 and 2021. That period was an outlier,” he says.

TRAININGIntroduce “Desirable Difficulties”

The training paradox: Being challenged results in faster learning, but it also shows us how little we know, which makes us feel ignorant. A recent study of a Harvard humanities class found introducing such challenges upped test scores by 33 percent, but the students involved thought they were learning more from non-active lectures. The lesson: Introduce “desirable difficulties” into your training, despite the pushback you’ll likely encounter.

PSYCHOLOGYShare the Self-Love

It’s the month of Valentine’s Day, the perfect time for a reminder on the importance of sharing the love – with yourself. “The biggest life hack is to become your own best friend. Everything is easier when you do,” says mindfulness teacher Cory Mascara.

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MANAGEMENTInstitute a Progress Ritual

One of the biggest problems with being the boss is that few people will give you direct feedback on your performance or offer kind words to inspire you when things get difficult. And yet studies show that the single biggest motivator of performance is the feeling of making progress in a meaningful task. But if your underlings aren’t likely to do that, you have to go out and find the feedback yourself. And the best way to do that, says business author Dan Pink, is to establish a progress ritual. “At the end of every day, take just 60 seconds to record and memorialize what progress you made that day.” You may well be pleasantly surprised by just how much you get done.

OPERATIONSLog and Laugh

The healthiest work environment is one where people take their jobs seriously but can also laugh about and learn from the ups and downs of retail life. To support this, keep a “Daily Disappointments” booklet of funny things that happen throughout the year. As one of our Brain Squad members told us: “We go out as a team twice a year for a nice dinner. We review the booklet together over drinks and get some good belly laughs in!”

MANAGEMENTAim High, Settle for Less

If the “Door-in-the-Face” technique is in your bag of management tricks, feel confident in bringing it out — a group of psychologists from the University of Cologne has proven it works. According to the study, if you were to make a big request of staff (“Please work the next three weekends without a day off”) that is rejected, but then follow up with a request for a smaller favor (“How about this Saturday?”), you are 40 percent more likely to have the second request granted than if you hadn’t primed your employee. Devious? Perhaps. Luxury goods retailers do it all the time, positioning a very expensive item near the front of the store to make everything else look downright reasonable.

MANAGEMENTReward Small Victories

On the way to a grand goal, celebrate the smallest victories as if each one was the final goal, writes WIRED co-founder Kevin Kelly on his blog: “No matter where it ends, you are victorious.”

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”

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