Also, tips on how to fine-tune your e-mail marketing.
Plus, choose the right font for your ads.
GOING POSTAL, ON THE CHEAPPay Less All mail is not created equal, so if you’re paying equally for all of it, you’re probably paying too much....
STAYING SUCCESSFUL IN trying economic times requires a shift in thinking from the individual performance to that of the team. Having spent thousands of hours with...
AFTER TUCSON, you’ll have a lot to talk about: new rubies from Madagascar, zultanite from Turkey, amethyst from Zambia. Most of your customers will never visit...
IT’S SEPTEMBER. And that means one thing? it’s time to fold up the deck chairs, stow the sunscreen, and start getting ready for the holidays. Helping...
1. Not making any headway with your brainstorming sessions? Go it alone. Seth Godin cites a psychological study that shows that a team of four people,...
Plus, one key security mistake jewelers too often make.
MOMENT OF TRUTHGive An Experience McDonald’s? Customer service? Experience? That’s right. Ken Blanchard, author of Raving Fans, likes to cite the example of a McDonald’s that...
GET IN YOUR CUSTOMER’S HEAD A recent New York Times article about the persuasive power of mimicry cited the example of legendary auto-parts salesman Veldon Smith....
Plus, how to use a recession to find better talent.
Also, be nice to leavers!
Your customers’ mental state is everything, so don't use them in your bathroom.
Magnets help with gem identification; partner with other business; more.
Make that 5 percent count!
Target thos newly promoted workers and recent retirees.
Make shopping fun!
Check out Apple's secret.
Plus, who to hire for the summer.
See how one jeweler does charity.
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