1. THE WORLD’S HIGHEST STANDARD

GCAL developed the 8X Ultimate Cut Grade to recognize the best of the best diamonds. Today over 70% of all round brilliant diamonds are given “excellent” cut grades. Less than 1% of those qualify as 8X by being graded “excellent” on eight factors: polish, external symmetry, proportions, optical brilliance, fire, scintillation, optical symmetry, and hearts and arrows. “I have NEVER shown an 8X diamond that did not sell,” explains Paul Cassarino of The Gem Lab in Rochester, N.Y.

2. ADD VALUE TO YOUR DIAMOND INVENTORY

Diamonds that qualify as an 8X are noticeably brighter and more brilliant than ordinary “excellent” cut grade diamonds. “Once my customers see an 8X, they can’t buy anything else,” says Cub Root of Form to Feeling in Austin, Tex. “It makes it a whole lot easier to sell diamonds.” Every 8X Cert demonstrates to your customers why your diamonds are better and includes an exceptional quality 360° video and stunning fire video.

3. BUY SIGHT UNSEEN

When a diamond meets the tight 8X parameters, you instantly know it meets the highest cut standard. In fact, the 8X Ultimate Cut Grade is so precise that you can confidently order the world’s most brilliant and beautiful diamonds for your customers, even sight unseen.

4. GUARANTEED GRADES

GCAL is the world’s only gem lab that guarantees its grades in writing. This money-backed grading accuracy guarantee elevates the GCAL diamond document from report to certificate and gives your customers total confidence. Each 8X diamond has the 8X logo inscribed on its girdle for extra security.

5. PREMIUM LAB GROWN

The 8X Ultimate Cut Grade is available for lab-grown diamonds too, giving you the
opportunity to differentiate your lab-grown inventory from the competition and offer your customers an affordable way to own the best of the best.

6. GOODBYE BOW TIE

Why should customers who love the elegance of oval diamonds settle for less brilliance and beauty than they deserve? The 8X Ultimate Cut Grade is available for oval-shaped diamonds too. You can be confident that 8X ovals minimize the bow tie effect and are beautifully cut, every time

7. PRINCESS PERFECT

The 8X Ultimate Cut Grade is also available for princess cut diamonds, giving you the opportunity to trade up your customers who love this modern silhouette to a premium cut with proportions and craftsmanship that guarantee superior light performance and near perfect symmetry. And with an 8X princess, you’re guaranteed the diamond did not exhibit any chipped corners when certified.

8. THE FUTURE OF DIAMOND GRADING

GCAL analyzed hundreds of thousands of diamonds to create each 8X shape, basing the standards on data and direct light performance assessment of diamonds that passed through the GCAL lab. And now GCAL is backed by global diamond technology leader Sarine, innovating diamond certification with AI-powered eGrading and built-in traceability. Together GCAL and Sarine are creating the future of diamond grading.

Why did Boucheron decide to create a custom diamond report powered by Sarine?

Boucheron CEO Hélène Poulit-Duquesne.

Boucheron is committed to full traceability of its key raw material by 2025. Traceability and transparency of our supply chain is crucial to guarantee we uphold all our partners to our high social and environmental standards.

The Sarine Diamond Journey report enables us to gain verifiable data from every step of the supply chain, from the mine to the cutting factory to our workshops. The solution also relies on existing infrastructure and technology that are already integrated by our partners across the value chain.

Finally, we decided to offer to our client a custom Boucheron Diamond Certificate, fully digitalized. We want to offer to our clients a unique experience, to tell them the beautiful story of their diamond. And we want to give them assurance on their stone’s quality in a Boucheron certificate, not a certificate from an external laboratory. This creates a real trust relationship between the client and our Maison.

How has the report been received by consumers?

Clients were very receptive to the story and our approach on transparency and traceability. On top of that, the digital certificate is innovative, experiential, and adapted to our modern lifestyles. You can store it easily, share it, and access it whenever you want from wherever.

Rigorous 4C grading remains key for every solitaire diamond client. We have confidence in the precision and accuracy of Sarine’s AI grading. And the interactive digital certificate enables us to offer a comprehensive overview of the stone’s beauty and character. Clients appreciate learning more about their stones in a visually impacting way. For example, the Diamond Journey report shows clients the steps their unique stone has travelled, from rough to polished, which is an engaging experience.

The historic Boucheron boutique 26 Place Vendôme.

Founded in 1858, Boucheron has an important legacy. How do you balance tradition and the modernity of AI diamond grading and a digital-only report?

Boucheron enjoys a rich history and heritage, but innovation and progress are in our DNA. We like to challenge the status quo and believe that what our clients want is the utmost accuracy of their diamond grading and that is what AI grading can offer. They also care about the provenance of their diamond and the impact it can have on the world. They are curious and want to discover the beautiful story of their stone. And thanks to Sarine that’s what our Boucheron digital report can offer.

With Sarine you can boost consumer confidence, elevate the retail experience,
streamline your workflow and engage Gen Z and Millennials in new and exciting ways.
Discover incredible diamond experiences.

W: sarine.com/retail