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The Ultimate Differentiator

Eight ways GCAL 8X certs can help you sell more diamonds.

 

The Ultimate Differentiator

Better diamonds and a better customer experience for both natural and lab grown diamonds. That’s how GCAL’s 8X Ultimate Diamond Cut Grade helps your store stand above the competition. “I want diamonds that draw attention and get me business. 8X diamonds do just that!” says Randy Cole, Diamond Vault of Troy in Troy Mich. Here are eight ways that using GCAL’s revolutionary new 8X cut grade certificate can help jewelers like Randy – and you – sell more diamonds.

1. THE WORLD’S HIGHEST STANDARD

GCAL developed the 8X Ultimate Cut Grade to recognize the best of the best diamonds. Today over 70% of all round brilliant diamonds are given “excellent” cut grades. Less than 1% of those qualify as 8X by being graded “excellent” on eight factors: polish, external symmetry, proportions, optical brilliance, fire, scintillation, optical symmetry, and hearts and arrows. “I have NEVER shown an 8X diamond that did not sell,” explains Paul Cassarino of The Gem Lab in Rochester, N.Y.

2. ADD VALUE TO YOUR DIAMOND INVENTORY

Diamonds that qualify as an 8X are noticeably brighter and more brilliant than ordinary “excellent” cut grade diamonds. “Once my customers see an 8X, they can’t buy anything else,” says Cub Root of Form to Feeling in Austin, Tex. “It makes it a whole lot easier to sell diamonds.” Every 8X Cert demonstrates to your customers why your diamonds are better and includes an exceptional quality 360° video and stunning fire video.

3. BUY SIGHT UNSEEN

When a diamond meets the tight 8X parameters, you instantly know it meets the highest cut standard. In fact, the 8X Ultimate Cut Grade is so precise that you can confidently order the world’s most brilliant and beautiful diamonds for your customers, even sight unseen.

4. GUARANTEED GRADES

GCAL is the world’s only gem lab that guarantees its grades in writing. This money-backed grading accuracy guarantee elevates the GCAL diamond document from report to certificate and gives your customers total confidence. Each 8X diamond has the 8X logo inscribed on its girdle for extra security.

5. PREMIUM LAB GROWN

The 8X Ultimate Cut Grade is available for lab-grown diamonds too, giving you the
opportunity to differentiate your lab-grown inventory from the competition and offer your customers an affordable way to own the best of the best.

6. GOODBYE BOW TIE

Why should customers who love the elegance of oval diamonds settle for less brilliance and beauty than they deserve? The 8X Ultimate Cut Grade is available for oval-shaped diamonds too. You can be confident that 8X ovals minimize the bow tie effect and are beautifully cut, every time

7. PRINCESS PERFECT

The 8X Ultimate Cut Grade is also available for princess cut diamonds, giving you the opportunity to trade up your customers who love this modern silhouette to a premium cut with proportions and craftsmanship that guarantee superior light performance and near perfect symmetry. And with an 8X princess, you’re guaranteed the diamond did not exhibit any chipped corners when certified.

8. THE FUTURE OF DIAMOND GRADING

GCAL analyzed hundreds of thousands of diamonds to create each 8X shape, basing the standards on data and direct light performance assessment of diamonds that passed through the GCAL lab. And now GCAL is backed by global diamond technology leader Sarine, innovating diamond certification with AI-powered eGrading and built-in traceability. Together GCAL and Sarine are creating the future of diamond grading.

 

Request the GCAL 8X Ultimate Diamond Cut Grade from your diamond suppliers.
For a list of diamond manufacturers who sell beautiful 8X diamonds,
please contact GCAL at (212) 869-8985 or email stevef@gcalusa.com.
 

The Ultimate Differentiator
gcalusa.com