Legend Jewelry got its start over 25 years ago. Founded in 1992, the company has over 172,000-square feet of manufacturing space in Thailand and credits much of its success to keeping abreast of trends and consumer preferences. This design originality, coupled with Legend’s ability to bring new styles to market quickly, has made Legend a preferred choice for jewelers the world over.

The company’s core values — professionalism, quality and social responsibility — have helped Legend Jewelry to build strong relationships with its many valued customers over the years. In the coming months, company representatives hope to establish long-term relationships with America’s independent jewelers as well. In 2023, the company will be exhibiting at the RJO, IJO, JCK and CBG trade shows.

E: inquiry@lj-id.com
W: legendjewelryinc.com

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BriteCo
E: jeweler@brite.co
W: brite.co/for-jewelers

In response to the challenges of the last year, jewelers are revamping their websites and adding e-commerce, video sales calls, text messaging and more to grow their businesses. The lesson is clear: leveraging digital technology enhances customer relationships. BriteCo offers jewelers a unique opportunity to help digitize and optimize the traditional appraisal process while delighting customers with the ultimate convenience of instant insurance coverage. And, with the new BriteCo Rewards program, jewelers automatically earn rewards points redeemable toward gift cards when completing appraisals using BriteCo’s free cloud-based appraisal system.

BriteCo’s Free Appraisal System for retail jewelers streamlines the appraisal process saving retail jewelers time and money. Trusted by more than 2,400 retail jewelers across the USA, BriteCo gives jewelers:

•FREE, comprehensive Jewelry Appraisal Management System
•Professional looking appraisals in minutes with automated pricing guidelines
•Expedited replacement claims come back to your store
•Extra revenue
•Exclusive rewards program earns points for gift cards with every appraisal

Once an appraisal is finalized, customers automatically receive a no obligation jewelry insurance quote via text or email enabling them to get A+ rated insurance coverage in 2 minutes. BriteCo Personal Jewelry and Watch Insurance provides a fast, easy and affordable way to get an instant quote for replacement jewelry insurance from any device in 60 seconds or less at www.brite.co. Customers can be fully insured worldwide for loss, theft, damage, or disappearance in under two minutes. With A+ rated insurance policies available as low as $5 per month and licensed in all 50 states plus DC, BriteCo jewelry insurance customers get:

•Full replacement coverage at 125% of appraised value
•No deductibles on standard policies
•Additional person insured at no extra cost
•Preventative maintenance coverage
•Monthly pay option with a 5% discount if premiums are paid annually.

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1. Arrange inventory safely, neatly and effectively with Display Trays designed to hold up to 12 individual cases. MSRP: $20 | 2&3. Give your inventory an air of immediate authority with GIA’s new Loose Diamond and Colored Stone Display Cases. MSRP: $4 per case.

Carlsbad, CA
E: retailersupport@gia.edu
W: store.gia.edu

New Loose Diamond and Colored Stone Display Cases from GIA’s Retailer Support Program let retailers organize and promote their GIA-graded diamonds and colored gems* easily and effectively. Jewelers can showcase a single stone or organize an entire store’s loose stone inventory with accompanying Display Trays designed to hold up to 12 individual cases.

Combined with other GIA educational merchandising tools available through the Retailer Support Program, the display system is an effective way for jewelers to build a loose merchandise showcase in-store and keep GIA-graded diamond and gemstone stock safely inventoried and ready to share with customers. Because each case includes the GIA logo and text (“Diamond Graded by GIA®” or “Gem with Report by GIA®”), loose gems and diamonds command an air of authority and authenticity and immediately give consumers the information they need to buy with confidence.

These GIA-branded cases, available in packs of 1, 5 or 10, are designed to hold a single diamond or colored gemstone. Measuring 2” x 2” x .5”, the two acrylic parts attach magnetically, securing an individual diamond or gemstone in a recessed area within the case. The accompanying display trays, designed to hold 12 cases, measure 10.25” x 7.75” x 1.125”.

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Stuller Diamonds® and Notable Gems offer the best in diamonds and colored gemstones.

Carlsbad, CA
E: sales@stuller.com
W: stuller.com

Stuller makes it easy to shop some of the world’s most exceptional diamonds and colored gemstones on Stuller.com and in Stuller’s new Diamonds & Gemstones 2021 – 2021 catalog. These include Stuller’s offering of large, rigorously graded natural and lab-grown Stuller Diamonds® and Stuller’s collection of unique, hand-selected Notable Gems.

Stuller Diamonds with grading reports are natural and lab-grown diamonds that are handpicked, individually graded, meticulously cut, and polished to perfection. They are available in a myriad of sizes, shapes, and clarities, so jewelers can find a diamond to meet every customer’s need. Stuller also offers an extensive selection of Canadamark Diamonds tracked through audited processes from origin to polished stones. Each Stuller Diamond with grading report is eligible for a lifetime trade up and includes a laser-inscribed identification number and personalized inscriptions for as little as $25.

Stuller’s Notable Gems feature some of the world’s most extraordinary colored gemstones, hand-selected for their beauty and unique characteristics. From emerald, ruby, and sapphire to aquamarine, garnet, and tourmaline, these are gems that captivate and inspire. They also offer jewelers and their customers an easy, dependable way to create the precious gemstone jewelry of their dreams.

Through their office in Bangkok, one of the world’s leading gemstone trading centers, Stuller examines thousands of gems each year. But only a select few are exceptional enough to become Stuller Notable Gems. It’s easy to shop — gems are categorized by type and individually catalogued on Stuller.com with 360-degree videos and complete descriptions including cut, millimeter size, carat weight, clarity, and country of origin.

Stuller Diamonds and Notable Gems collections include Stuller’s easy returns (qualified accounts enjoy a five-day review and prepaid returns) and loss protection on natural diamonds and gems for one year. The ever-evolving stock of Stuller Diamonds and Notable Gems can always be viewed on Stuller.com, so jewelers should check frequently for new inventory, trending stone types, cuts, and shapes.

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