Second in a Series

A Custom Approach to Online

GemFind gets jewelers to the next level online with first-rate service and new apps like Virtual Try On.

The COVID pandemic was a wake-up call for jewelers, many of whom had to scale up quickly to improve their online presence. In this video, Alex Fetanat, the founder of Newport Beach, CA-based GemFind, talks with INSTORE’s Chloe DiVita about how GemFind works with retailers who want to take their business to the next level. It starts with a consultation, says Fetanat, and is customized to a retailer’s goals and budget. “GemFind takes a holistic approach when dealing with a retailer,” Fetanat says. With individualized service and exciting new products like Virtual Try On, found to increase both engagement and conversion, GemFind is ready to help every jeweler build their online presence and grow their business.

For more information about GemFind and Virtual Try On, contact the company directly.

P: (800) 373-4373
W: gemfind.com

Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

Frederique Constant: Watches Designed With a Passion for Beauty and Innovation

Frederique Constant was founded on a true love for fine watches. Today, the brand is known for its innovation and breakthrough watch design — all at accessible price points to let more people enjoy luxury. In this INSTORE sponsored video, Chloe DiVita interviews Susan Chandler, Chief Merchandising Officer, Citizen Watch America, about the brand and why it’s the perfect time for U.S. jewelers to take a closer look at Frederique Constant.

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Streamline Your Appraisal Business with Instappraise

Raphael Boivin is the founder and CEO of Instappraise.com — the lightning-fast, high-quality jewelry appraisal software and management platform. In this INSTORE Sponsored Video, Boivin shares more information about how it works, why it was invented and how it can help retail jewelers, professional appraisers, pawn brokers and insurance providers streamline the appraisal creation and distribution process.

Wilkerson Testimonials | Moses Jewelers

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson.

The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.”

Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Wilkerson Testimonials | Adair Jewelers

Gone Fishin’ (Thanks to Wilkerson)

Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale.

After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales.

Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

Named Radiate Love, this new collection is about love and gratitude. For the sunny days and the rainy ones, for the small things that are actually the big things. It was carefully designed to make you smile and spread your contagious sunlight, with jewels and keepsakes to remind you that sunshine comes from within.

Wilkerson Testimonials | Briman’s Leading Jewelers

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson.

Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.”

But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”