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Hearts, goth, sea motifs and chunky silver delight jewelry lovers everywhere.
As much as we always look forward to the June trade shows, they won’t be the same without Kate Peterson.
Bill Jones says, “We want to make the industry a better place for all.”
In this special edition of The Real Deal, our readers share their memories of Kate and her Real Deal scenarios.
Change your outlook on selling in order to solve your customers' needs.
Just say no to customers who want you to talk to their bank.
Selling high-quality products requires attention to detail and consistency.
It goes toward your client’s peace of mind.
The banking crisis could ultimately affect Main Street jewelers.
It’s the ultimate goal of marketing.
And you can make your events even more enticing by focusing on an overlooked aspect: the invitation itself.
We also tell you the best strategy to deal with people who unsubscribe from your emails.
Bright gemstones shake up the showroom and forge customer connections, says this store manager.
Instagram efforts pay off for Elizabeth Izaguirre.
Plus a great tip for keeping your social media posts fresh.
Don’t miss this opportunity to cool down your clients on National Ice Cream Day.
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