Clientbook Presents: 5 Ways To Increase Foot Traffic This Holiday Season

Strategies to ensure more foot traffic between now and the end of the year.

Published

6 months ago

November 17, 2022

INSTORE Staff

Foot traffic is the lifeblood of a jeweler. And while many stores will ramp up their marketing efforts this holiday season to bring in new customers, the key to more foot traffic is not what you think. Watch retail experts Ryan Blumenthal and Brandon Wright from Clientbook in a webinar where you’ll learn how to segment your customers the right way; create curated collections that will drive people through the door; utilize mass communications campaigns that work; provide your sales associates with the right tools; and follow up on every opportunity before the end of the holidays

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”