Understanding How to Increase the True Lifetime Value of A Customer

Published

2 weeks ago

May 16, 2023

As a jewelry store owner, earning loyal customers and building positive customer relationships is likely always top of mind for you. But with so many clients to keep track of, you may find yourself having to prioritize certain client relationships over others. Join Ryan Blumenthal, Clientbook vice president of business development, to learn one of the best ways to determine who your most valuable customers are by calculating their customer lifetime value (CLV). You’ll learn what CLV is and why it’s a key metric for jewelers to use; how to use the customer lifetime value formula and how clienteling can help you improve it.

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”