Attendees and exhibitors must be ready and prepared for potential safety and loss risks that can occur at large gatherings.
The full-day workshop featuring INSTORE columnists will take place August 12 in Rosemont, IL.
From owners to goldsmiths to marketing directors, many positions are given flexibility.
Once your CRM system is set up, you can watch prospect interest increase and sales roll in.
As much as we always look forward to the June trade shows, they won’t be the same without Kate Peterson.
In this special edition of The Real Deal, our readers share their memories of Kate and her Real Deal scenarios.
Change your outlook on selling in order to solve your customers' needs.
Just say no to customers who want you to talk to their bank.
Selling high-quality products requires attention to detail and consistency.
It goes toward your client’s peace of mind.
The banking crisis could ultimately affect Main Street jewelers.
It’s the ultimate goal of marketing.
And you can make your events even more enticing by focusing on an overlooked aspect: the invitation itself.
We also tell you the best strategy to deal with people who unsubscribe from your emails.
Bright gemstones shake up the showroom and forge customer connections, says this store manager.
Plus a great tip for keeping your social media posts fresh.
Don’t miss this opportunity to cool down your clients on National Ice Cream Day.
Customers want to hear recommendations from people they trust.
The event will take place at the Pierre Hotel in New York on June 27.
Your worries about areas of finance may be misplaced.
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